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Connected Brand Performance, Accelerated
Growth Analytics

Unify forecasting, targeting, and patient insights into
evidence-led decisions.

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Up to 15 %
Forecast Accuracy Improvement
Up to 40 %
Analytics Cost Reduction
90 %+
Customer Retention across Select Engagements

INDUSTRY CHALLENGE

Where Commercial
Analytics Breaks Down

Even well-resourced Commercial Analytics Centers of Excellence often struggle to convert the data they already have into timely, connected decisions

Disconnected Planning

Forecasting inputs, assumptions, and scenarios sit across spreadsheets with no governed source of truth

01 / 05

Delayed Performance Visibility

Sales, share, access, inventory, field, and competitive signals are often reported after launch decisions needed them

02 / 05

Static Customer Strategy

Targeting cycles do not keep pace with shifts in prescribing, engagement, opportunity, and geography

03 / 05

Slow Patient Intelligence

Market sizing, Patient Journey, treatment pattern, and evidence-gap questions wait on one-off analytics queues

04 / 05

Reconciliation Before Insight

High-value Analytics talent gets consumed by data alignment, refresh mechanics, and tool reconciliation instead of decision support

05 / 05

WHY US

Proven Business
Impact

Bringing together Forecasting, Targeting, Launch, and Patient Intelligence, our governed ecosystem helps Life Sciences organizations make faster, more connected Commercial decisions.

Forecast With Confidence

Forecast With Confidence

Move beyond static spreadsheets to forecasting workflows that continuously absorb claims, sales, and market signals for a current view of demand.

Answer Patient Questions Faster

Answer Patient Questions Faster

Convert longitudinal patient and claims data into code-level and physician-level insights that inform opportunity sizing and resource allocation.

Refresh Targets Dynamically

Refresh Targets Dynamically

Turn targeting into a living Commercial asset by tying priorities to prescribing, engagement, payer, and geography signals.

Detect Launch Signals Early

Detect Launch Signals Early

Track sales, share, access, inventory, and competitive signals from day one so teams can intervene before gaps compound.

Democratize Governed Analytics

Democratize Governed Analytics

Give business and Analytics teams governed access to trusted Commercial data, reducing dependency on repetitive technical reporting.

Reallocate Spend with Evidence

Reallocate Spend with Evidence

Shift investment decisions from assumption-led planning to evidence-led prioritization across forecasting, targeting, and Patient Intelligence.

Our Approach

From Analytics Outputs to Interconnected Decisions

Commercial Analytics maturity does not stop at reporting or model building. The stronger end state is an integrated decision-intelligence model where Trusted Data, Predictive Analytics, AI, and Operating workflows help Commercial teams move faster with confidence.
Data Foundation
Performance Visibility
Predictive Analytics
AI-Enabled Decision Intelligence
Stage 01 of 04

SOLUTION MODULES

Purpose-Built Across the Commercial Analytics Lifecycle

From planning demand and prioritizing customers to tracking launch performance, understanding patients, interrogating claims, and enabling self-serve decision-making

Forecasting Suite

A governed forecasting environment for assumptions, scenarios, methods, and performance drivers

  • Cloud-based collaboration across market, product, epidemiology, pricing, rebate, access, and scenario assumptions
  • Multiple forecasting methods aligned to market dynamics, lifecycle stage, and decision context
  • Near real-time visibility into the impact of assumptions on forecasted demand, net sales, and commercial planning confidence

Dynamic Targeting

Continuously refreshed targeting that translates evolving market signals into sharper HCP and field prioritization.

  • Customer scoring based on brand-aligned rules, weighted variables, prescribing signals, engagement behavior, and geographic opportunity
  • Adjustable variable weighting with immediate visibility into changes across the target universe
  • Alignment of market opportunities, field deployment, campaign prioritization, and customer focus

Launch Performance Command Center

Real-time launch visibility that helps teams course-correct before performance gaps compound.

  • Unified tracking of sales, market share, feedback, growth patterns, coverage, access, inventory, and competitive signals
  • Early visibility into performance signals, execution barriers, and tactical adjustment opportunities
  • Holistic launch performance monitoring across commercial, field, and competitive data sources

Comprehensive Patient Journey Analysis

A connected view of diagnosis, treatment, claims, and journey signals for Commercial and Medical planning

  • Connected analytical view of patient diagnosis, treatment, pharmacy, medical, and claims data
  • Journey trend analysis to inform opportunity sizing, segment strategy, and resource allocation
  • Evidence-based planning supported by governed and compliant analytics workflows

Code-Level Claims Intelligence Through Patient Audit

Actionable insight from patient-claims data down to ICD-10, NDC, J-code, physician, organization, and custom code-group levels

  • Aggregated diagnostic claims at the ICD-10 level, pharmacy claims at the NDC level, and medical claims at the J-code level
  • Custom code-group creation for disease areas, procedures, molecules, and market-specific analyses
  • Physician, organization, and code-group-level summaries for targeted commercial investigation

Self-Serve Analytics Sandbox

A governed environment for Brand, Analytics, and strategy teams to explore trusted Commercial data safely

  • Independent access to curated commercial data without reliance on formal reporting requests
  • Governance, security, and separation from production systems while supporting exploratory analysis
  • Faster testing of analytical approaches, scenarios, and hypotheses with greater control and flexibility
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PROPRIETARY PRODUCT FEATURE HIGHLIGHTS

Platform Accelerators That Make the Decision Model Real

We bring together connected commercial data, embedded Intelligence, and AI-enabled workflows through ciPARTHENON® and ciATHENA®, our two core platforms, enabling teams to continuously monitor brand performance, uncover growth opportunities, and act with confidence.

ciATHENA® LENS

  • Helps teams size markets, prioritize indications, understand patient pools, and evaluate unmet opportunity
  • Supports Pre-Commercial strategy before heavy investment decisions are made
  • Provides rapid evidence to pressure-test go-to-market choices, disease-area focus, and Commercial prioritization

ciATHENA® GenAI Interactive Analytics

  • Reduces dependency on repetitive technical workflows while keeping answers grounded in governed data access and defined business rules
  • Helps business users ask patient, claims, market, and Commercial performance questions in natural language
  • Accelerates time to insight while preserving the need for domain interpretation, data stewardship, and decision accountability
ciATHENA GenAI Interactive Analytics

WHAT SETS US APART

From Hindsight to Foresight

Designed Around What Life Sciences Teams Actually Need.

Experience How We Deliver Outcomes

Bring us your commercial challenge. We’ll activate the intelligence, capabilities, and execution needed to move it forward.
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