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Optimize Business Outcomes with Commercial Analytics Enterprise Cloud

Transform commercial analytics in pharma and life sciences with ciPARTHENON™. Gain real-time intelligence, dynamic targeting, and retention with a seamless, end-to-end app suite.

Commercial Analytics

Current Landscape of Commercial Analytics for Life Sciences Companies

Challenge

Commercial Analytics Center of Excellence teams are now playing a crucial role in various business functions within life sciences organizations. They require fully integrated commercial analytics apps to make the most out of their limited resources and budgets.

Solution

Commercial analytics apps like ciPARTHENON™ empower Center of Excellence teams with real-time field insights, patient analytics, dynamic targeting, and launch monitoring solutions. These apps are designed to transform commercial analytics in pharma and life science industries, enabling teams to make informed decisions and drive successful outcomes.

15%
Increase in Forecast Accuracy
40%
Decrease in Costs
90%
Customer Retention Rate

Apps Suite for Commercial Analytics in Pharma & Life Sciences

We solve for all your needs in commercial analytics in pharma and life sciences space. Competition in life science commercial analytics focuses on specific business functions(s), not the entire spectrum, and therefore, doesn’t solve the problem of point solutions and functional silos.

POWERED BY
ciPARTHENON

Forecasting Suite
Forecasting Suite
Dynamic Targeting
Dynamic Targeting
Launch Performance Tracking
Launch Performance Tracking
Comprehensive Patient Journey Analysis
Comprehensive Patient Journey Analytics
Patient Audit
Patient Audit
Gen AI Interactive Analysis
GenAI interactive analytics
Self-Serve Analytics Sandbox
Self-Serve Analytics Sandbox
Forecasting Suite

Forecasting Suite

The ciPARTHENON™ Forecasting Suite uses advanced pharmaceutical commercial analytics and modeling to generate accurate forecasts for product demand and sales performance. Essential for pharmaceutical companies, it aids in anticipating market needs, optimizing inventory, and planning production schedules. With features like predictive modeling and real-time adjustments, it provides decision-makers with actionable insights for informed strategic decisions in the industry.

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Dynamic Targeting

Dynamic Targeting

This strategy involves regularly analyzing and updating data to improve the selection of target HCPs based on prescription patterns, engagement history, geography, and other relevant factors. ciPARTHENON™ processes extensive data, enabling pharmaceutical and life sciences companies to dynamically adjust target lists. This ensures efficient allocation of marketing resources, maximizing impact and improving engagement with healthcare professionals.

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Launch Performance Tracking

Launch Performance Tracking

Systematically monitor key metrics during the launch of a new product using pharma commercial data analytics. This includes tracking sales, market share, customer feedback, growth patterns, coverage, patient access, inventory, and shipments. Gain valuable insights to optimize commercial success in a competitive market.

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Comprehensive Patient Journey Analysis

Comprehensive Patient Journey Analytics

This app is a data-driven healthcare solution encompassing multiple modules for in-depth analysis of patient experiences and healthcare operations. It offers a holistic view of patient data, from source analysis to claims outcomes, empowering healthcare organizations with actionable insights. It enables data-driven decision-making and optimization, fostering better patient care, operational efficiency, and resource allocation.

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Patient Audit

Patient Audit

Patient Audit powered by ciPARTHENON™ facilitates the rapid generation of decisive insights for both existing and upcoming drug assets. It achieves this based on three key parameters:

  1. Diagnostic claims data is utilized to aggregate and generate insights at the ICD-10 level.
  2. Pharmacy claims data is employed to aggregate and generate insights at the NDC level.
  3. Medical claims data is used to aggregate and generate insights at the J-code level.

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Gen AI Interactive Analysis

GenAI interactive analytics

GenAI Interactive Analysis powered by ciPARTHENON™ comprises three primary data sources: patient claims, healthcare professional (HCP) level prescriptions, and payer-level formulary data from Kythera. Users can input both SQL code and plain text, which our enterprise cloud then translates into an SQL query. We execute this query on the specified data sources, retrieving results that empower big pharma companies to make informed decisions in various aspects of their operations.

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Self-Serve Analytics Sandbox

Self-Serve Analytics Sandbox

The Self-Serve Analytics Sandbox app allows users to independently access, analyze, and experiment with data without the need for constant IT intervention or support. It serves as a "playground" for data analysts, business users, or any stakeholders to explore and derive insights from commercial data while ensuring data governance and security.

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Key Features of Marketing & Customer Engagement Apps

Track Marketing Metrics in Real-Time

Gain real-time insights into marketing campaign performance across various territories. Our cloud allows you to respond proactively to underperforming regions, analyze regional trends, and assess potential threats from competitors to fortify your marketing efforts.

Streamlined Campaign Data Workflows

Our cloud facilitates the effortless integration of campaign data from multiple sources to bring insights to brand marketing teams.

Tailored Omnichannel Insights

Boost effectiveness of marketing campaigns with customized, real-time insights. Our Omnichannel insights solution helps identify what’s working and what doesn’t, to continuously improve effectiveness of marketing campaigns and measuring ROI

Innovative AI Apps

Enables organizations to make data-driven decisions and adapt to market dynamics quickly. Our Apps such next best action and AI enabled social listening and generative AI suite help increase efficiency and maximize reach to the target audience.

Advanced Pre-Built Visualisations to Surface

Insight with Speed

  • Ready to deploy pre-built modules.
  • Set notifications and alerts.
  • Customized view across modules.
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Maximize business outcomes through life science commercial analytics for unparalleled success

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Frequently Asked Questions

What is commercial analytics, and how does it help businesses?

Commercial analytics plays a crucial role for pharmaceutical and life science companies by enabling them to harness data for informed decision-making. It helps these organizations analyze market trends, optimize sales strategies, and understand customer behavior. Life science and pharma commercial data analytics app suites such as ciPARTHENON™ help businesses do the same seamlessly.

How does AI-powered commercial analytics benefit the pharma industry?

Integrating AI and ML into commercial analytics helps centralize data, providing improved and data-backed forecasts. It leverages the strengths of AI, like automation and continuous learning, to provide tailored insights. This impacts the manufacturing companies' overall promotional and access plan, impacting the business revenue.

Can commercial analytics improve the efficiency of marketing campaigns?

Yes, commercial analytics can improve marketing campaign efficiency along with other benefits. For instance, ciPARTHENON™ apps enable marketing teams to optimize campaigns with advanced pharmaceutical commercial analytics apps like dynamic targeting and real-time engagement insights. It helps in identifying high-value targets and refining communication strategies to ensure efficient resource allocation and maximize ROI, transforming commercial analytics in healthcare marketing efforts.