Comprehensive Commercial Operations App Suite

Transform commercial strategies to drive sustainability, foster growth, and maintain a competitive edge.

Commercial Ops

Current Landscape of Commercial
Operations in Life Science Industry

Challenge

Field teams struggle with siloed systems, leading to inefficiencies and repetitive manual updates. Disconnected tech stacks inflate costs and slow down processes, while rigid app designs complicate change management and fail to keep pace with industry innovations like AI.

Solution

ciPARTHENON™ offers a unified suite of 40+ apps sharing a common data model, ensuring seamless updates across the platform. Our multi-tenant cloud infrastructure minimizes costs and enhances scalability, while our no-code, customizable apps allow quick adaptation to evolving market demands.

3%-6%
Top Line Revenue Increase
100%
Accuracy in Field Payout Reports
2000+
Growing App Users

App Suite for Commercial Operations Management

We solve for all your needs in the commercial operations space. Competition focuses on specific business functions(s), not the entire spectrum, and therefore, doesn’t solve the problem of point solutions and functional silos.

POWERED BY
ciPARTHENON

Affiliation & Target Validation

Affiliation and Target Validation

With our Affiliation and Target Validation app, users can adjust relationships between healthcare
professionals and organizations in real time for accurate, current information. This app can verify the suitability of chosen healthcare providers for engagement, supported by nationwide insights that help field teams refine their approach.

What it does: Adjust relationships between healthcare professionals and organizations in real time for accurate, current information.

Value: Ensures teams target accurate and current contacts.

Call Plan Management

Call Plan Management

CPM streamlines the planning and coordination of sales reps’ interactions with HCPs by optimizing sales calls through strategic scheduling to ensure targeted engagement with the right HCPs. By configuring and refining call plans based on a targeted list, CPM enhances sales effectiveness, fostering valuable relationships with healthcare professionals.

What it does: Optimizes sales calls through strategic scheduling to ensure targeted engagement with the right HCPs.

Value: Streamlines the planning and coordination of sales reps’ interactions with HCPs.

Alignment Maintenance

Alignment Maintenance

The Alignment Maintenance app optimizes sales territory alignments by analyzing target details and account specifics. Offering insights into the potential impact of proposed changes, it empowers Regional Sales Directors (RSDs) to make informed decisions, approving or rejecting changes with a clear understanding of the consequences.

What it does: It optimizes sales territory alignments by analyzing target details and account specifics.

Value: Empowers Regional Sales Directors (RSDs) to make informed decisions, approving or rejecting changes with a clear understanding of the consequences.

Incentive Compensation Administration

Incentive Compensation Administration

The IC App streamlines the management and administration of incentive compensation plans for Field Sales teams with 100% accuracy. Our IC App automates the calculation of sales rep compensation, ensuring strict compliance with industry regulations and reducing the time required to process IC reports by as much as 70%.

What it does: Automates how sales reps get paid based on performance with 100% accuracy.

Value: Ensures strict compliance with industry regulations and reduces the time required to process IC reports by as much as 70%.

Salesmate AI

Salesmate AI

Salesmate AI is a dedicated medical representative assistant designed to offer personalized interactions and prompt guidance to sales representatives regarding Sales and Promotions, ensuring a smooth and well-informed approach in the healthcare sector.

What it does: Acts like a smart assistant for sales reps’ giving them information for interacting with HCP.

Value: Simplifies and supports better conversation between sales reps’ and HCPs.

Field Alerts

Field Alerts

This app delivers precise, real-time insights into patient data at a territory level by providing detailed information on specific drugs, including patient usage, prescriptions, and rejections. Field alerts capture sales reps’ approaches, making it a vital monitoring and reporting app for comprehensive details on field activities and patient interactions.

What it does: Gives real-time insights about patient data and drug activity by providing information on specific drugs, including patient usage, prescriptions, and rejections to the sales reps.

Value: Helps Sales Reps better understand rejections and new prescription trends, allowing them to tailor their HCP conversations based on trends.

Allocation Management

Allocation Management

The Allocation Management App has dynamic features that assist in the strategic planning of resources like budget, personnel, and materials across commercial initiatives. Users can edit sales-based affiliation data and update crucial information, empowering informed decisions to maximize impact on sales, marketing, and other business activities.

What it does: Helps plan how resources are distributed across teams and campaigns.

Value: Empowers informed decisions to maximize impact on sales, marketing, and other business activities.

Sales Force Sizing Suite

Sales Force Sizing

The Sales Force Sizing Suite optimizes sales team sizing with a focus on flexibility and ROI. It enhances decision-making clarity and agility by featuring user-centric automation, efficient input management, scenario analysis, and a comprehensive reporting engine.

What it does: Optimizes sales team sizing based on target physicians and their relative concentration of potential by featuring user-centric automation, efficient input management, scenario analysis, and a comprehensive reporting engine.

Value: Helps headquarters’ teams plan for quantity and budget for hiring.

Features

Track Sales Metrics

Gain real-time insights into sales performance across various territories. Our cloud allows you to respond proactively to underperforming regions, analyze regional trends, and assess potential threats from competitors to fortify your sales organization.

Dynamic Field Deployment

Adapt your team structure to suit local healthcare market dynamics. Our Apps create a feedback loop between field conditions and executive decisions, allowing you to reshape your sales force as needed.

Tailored Field Incentives

Boost your sales force motivation with customized, real-time incentives. Our IC App provides instant access to incentive data, letting field reps understand their performance in relation to compensation plans.

Streamlined Commercial Ops Workflows

Our Apps facilitate the effortless sharing of insights across roster, alignment, call planning & IC reducing operational friction.

Comprehensive Field Enablement

Equip your sales reps with an all-encompassing App that provides on-the-go insights. Reps can dynamically adapt their call plans and monitor progress toward meeting incentive milestones, making real-time adjustments as needed.

Advanced Pre-Built Visualisations to Surface

Insight with Speed

  • Ready to deploy pre-built modules.
  • Set notifications and alerts.
  • Customized views across modules.
Card 5

Improve your commercial operations management for unparalleled success

Frequently Asked Questions

How does CustomerInsights.AI support commercial operations?

Our app suite is purposely built to meet the needs of life science and pharmaceutical commercial operations. With our experts, we’ve built 40+ ready-to-deploy applications across multiple verticals, including commercial operations. These applications are built as per business and commercial ops requirements.

What are the key challenges faced in commercial operations?

Commercial ops teams work closely with multiple stakeholders, including HCPs and other influencers who can drive direct revenue. Life science or pharmaceutical commercial operations teams require systems with minimal manual effort that can directly collect data from various sources and share insights for immediate impact. Legacy systems often prove to be too slow and inefficient, resulting in a gap between demand and supply.

How can AI improve commercial operations in pharma?

AI helps pharmaceutical companies work smarter by optimizing sales operations, improving customer interactions, forecasting demand, and breaking down silos between departments. Our commercial operations management suite, designed for life science and pharmaceutical commercial operations, utilizes AI to reduce manual efforts and drive optimized, data-backed decisions.