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Comprehensive Commercial Operations App Suite

Transform commercial strategies to drive sustainability, foster growth, and maintain a competitive edge.

Commercial Ops

Current Landscape of Commercial
Operations in Life Science Industry

Challenge

Field teams struggle with siloed systems, leading to inefficiencies and repetitive manual updates. Disconnected tech stacks inflate costs and slow down processes, while rigid app designs complicate change management and fail to keep pace with industry innovations like AI.

Solution

ciPARTHENON™ offers a unified suite of 40+ apps sharing a common data model, ensuring seamless updates across the platform. Our multi-tenant cloud infrastructure minimizes costs and enhances scalability, while our no-code, customizable apps allow quick adaptation to evolving market demands.

3%-6%
Top Line Revenue Increase
100%
Accuracy in Field Payout Reports
2000+
Growing App Users

App Suite for Commercial Operations Management

We solve for all your needs in the commercial operations space. Competition focuses on specific business functions(s), not the entire spectrum, and therefore, doesn’t solve the problem of point solutions and functional silos.

POWERED BY
ciPARTHENON

Affiliation & Target Validation
Affiliation and Target Validation
Call Plan Management
Call Plan Management
Alignment Maintenance
Alignment Maintenance
Incentive Compensation Administration
Incentive Compensation Administration
Salesmate AI
Salesmate AI
Field Alerts
Field Alerts
Allocation Management
Allocation Management
Sales Force Sizing Suite
Sales Force Sizing
Affiliation & Target Validation

Affiliation and Target Validation

With our Affiliation and Target Validation app, users can adjust relationships between healthcare professionals and organizations in real-time for accurate, current information. Built to improve life science and pharmaceutical commercial operations, this app can verify the suitability of chosen healthcare providers for engagement, supported by nationwide insights that help field teams refine their approach.

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Call Plan Management

Call Plan Management

CPM streamlines the planning and coordination of sales reps' interactions with HCPs. It optimizes sales calls through strategic scheduling, ensuring targeted engagement with the right HCPs. By configuring and refining call plans based on a targeted list, CPM enhances sales effectiveness, fostering valuable relationships with healthcare professionals.

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Alignment Maintenance

Alignment Maintenance

The Alignment Maintenance app optimizes sales territory alignments by analyzing target details and account specifics. Offering insights into the potential impact of proposed changes, it empowers Regional Sales Directors (RSDs) to make informed decisions, approving or rejecting changes with a clear understanding of the consequences. This ensures a thoughtful and strategic approach to territory adjustments in the commercial life sciences industry.

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Incentive Compensation Administration

Incentive Compensation Administration

IC Administration helps implement streamlined processes and systems to manage and administer incentive compensation for field representatives. The focus is on achieving a 70% reduction in the time it takes to process field reports, ensuring transparency, and guaranteeing data accuracy. This initiative is designed to enhance overall productivity and minimize errors in incentive compensation processes.

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Salesmate AI

Salesmate AI

Salesmate AI is a dedicated medical representative assistant designed for life science and pharma commercial operations teams to offer personalized interactions and prompt guidance to healthcare professionals, ensuring a smooth and well-informed approach in the healthcare sector. This specialized assistant aims to facilitate seamless outreach efforts and efficiently address your nuanced inquiries regarding sales and promotions in your geographical area.

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Field Alerts

Field Alerts

This app, designed for life science and pharma commercial operations, delivers precise, real-time insights into patient data at a territory level. It provides detailed information on specific drugs, including patient usage, prescriptions, and rejections. Field Alerts capture sales reps' approaches, making it a vital monitoring and reporting app for comprehensive details on field activities and patient interactions. It aims to streamline commercial operations in life science industry. 

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Allocation Management

Allocation Management

The ciPARTHENON™ Allocation Management App has dynamic features that assist in the strategic planning of resources like budget, personnel, and materials across commercial initiatives. Users can edit sales-based affiliation data and update crucial information, empowering informed decisions to maximize impact on sales, marketing, and other business activities.

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Sales Force Sizing Suite

Sales Force Sizing

The Sales Force Sizing Suite for life science and pharmaceutical commercial operations optimizes sales team sizing with a focus on flexibility and ROI. Featuring user-centric automation, efficient input management, scenario analysis, and a comprehensive reporting engine, it enhances decision-making clarity and agility. This app is pivotal in the ever-evolving industry, extending its significance beyond operational procedures related to sales force sizing.

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Features

Track Sales Metrics

Gain real-time insights into sales performance across various territories. Our cloud allows you to respond proactively to underperforming regions, analyze regional trends, and assess potential threats from competitors to fortify your sales organization.

Dynamic Field Deployment

Adapt your team structure to suit local healthcare market dynamics. Our Apps create a feedback loop between field conditions and executive decisions, allowing you to reshape your sales force as needed.

Tailored Field Incentives

Boost your sales force motivation with customized, real-time incentives. Our IC App provides instant access to incentive data, letting field reps understand their performance in relation to compensation plans.

Streamlined Commercial Ops Workflows

Our Apps facilitate the effortless sharing of insights across roster, alignment, call planning & IC reducing operational friction.

Comprehensive Field Enablement

Equip your sales reps with an all-encompassing App that provides on-the-go insights. Reps can dynamically adapt their call plans and monitor progress toward meeting incentive milestones, making real-time adjustments as needed.

Advanced Pre-Built Visualisations to Surface

Insight with Speed

  • Ready to deploy pre-built modules.
  • Set notifications and alerts.
  • Customized views across modules.
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Improve your commercial operations management for unparalleled success

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Frequently Asked Questions

How does CustomerInsights.AI support commercial operations?

Our app suite is purposely built to meet the needs of life science and pharmaceutical commercial operations. With our experts, we’ve built 40+ ready-to-deploy applications across multiple verticals, including commercial operations. These applications are built as per business and commercial ops requirements.

What are the key challenges faced in commercial operations?

Commercial ops teams work closely with multiple stakeholders, including HCPs and other influencers who can drive direct revenue. Life science or pharmaceutical commercial operations teams require systems with minimal manual effort that can directly collect data from various sources and share insights for immediate impact. Legacy systems often prove to be too slow and inefficient, resulting in a gap between demand and supply.

How can AI improve commercial operations in pharma?

AI helps pharmaceutical companies work smarter by optimizing sales operations, improving customer interactions, forecasting demand, and breaking down silos between departments. Our commercial operations management suite, designed for life science and pharmaceutical commercial operations, utilizes AI to reduce manual efforts and drive optimized, data-backed decisions.