Last week CIAI announced the launch of ciATHENA, a next generation Agentic AI platform built to accelerate commercial analytics across life sciences organizations. Combining natural language interfaces with intelligent agents, ciATHENA empowers various commercial teams to ask questions "Why am I seeing a trend break in new therapy starts this week?" or "Identify HCPs with NBRx opportunity based on market access favorability in their practice?" and receive timely, contextual, and actionable analytics and answers.

It is critical for pharmaceutical manufacturers to understand the increasingly complex Market Access landscape and the barriers it presents to their patients. This complexity makes it difficult to quantify Market Access in a meaningful way.

Healthcare practitioners (HCPs) today are overwhelmed with an immense amount of information from life sciences companies across numerous digital and personal touchpoints. Personal Promotion (PP) and Non-Personal Promotion (NPP) methods like emails, virtual meetings, in-person visits, webinars, and social media interactions - the noise is relentless.

In today’s competitive marketing landscape, pharma companies face immense pressure to capture the limited attention of Health Care Providers (HCPs) amidst digital media saturation. With purchase pathways rapidly evolving, it’s crucial for marketers to understand the distinct roles of both online and offline media.

In the highly regulated EU pharmaceutical market, optimizing promotional strategies is essential to meet brand objectives and maximize ROI. With strict regulations, lower drug prices due to government subsidies, limited data availability and granularity, and minimal allowance for Direct-to-Consumer (DTC) advertising, the challenges are significant.

CustomerInsights.AI's ciPARTHENON™ Cloud has been mentioned in the Gartner® research, ‘Life Science CIOs: Reinvigorate Your D&A Capabilities Needed for a Modern Commercial Intelligence Platform.’ We believe this mention is a testament to our team's dedication to revolutionizing how life science organizations leverage their data. At CustomerInsights.AI, we have designed ciPARTHENON™ Cloud to address the unique challenges of the life sciences industry, providing a robust and flexible solution that drives actionable insights and strategic decision-making.