Case Study

Revolutionizing Market Access: Leveraging AI/ML to Decode the Market Access Landscape

It is critical for pharmaceutical manufacturers to understand the increasingly complex Market Access landscape and the barriers it presents to their patients. This complexity makes it difficult to quantify Market Access in a meaningful way.

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Blog

Transforming HCP Engagement with Next Best Action

Healthcare practitioners (HCPs) today are overwhelmed with an immense amount of information from life sciences companies across numerous digital and personal touchpoints. Personal Promotion (PP) and Non-Personal Promotion (NPP) methods like emails, virtual meetings, in-person visits, webinars, and social media interactions - the noise is relentless.

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Case Study

Boosting Returns from Media Marketing Spend with Marketing Mix Budget Optimization

In today’s competitive marketing landscape, pharma companies face immense pressure to capture the limited attention of Health Care Providers (HCPs) amidst digital media saturation. With purchase pathways rapidly evolving, it’s crucial for marketers to understand the distinct roles of both online and offline media.

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Case Study

Driving Promotional Success in the EU Amidst Complex Data Challenges

In the highly regulated EU pharmaceutical market, optimizing promotional strategies is essential to meet brand objectives and maximize ROI. With strict regulations, lower drug prices due to government subsidies, limited data availability and granularity, and minimal allowance for Direct-to-Consumer (DTC) advertising, the challenges are significant.

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Blog

ciPARTHENON™: Meeting the Demands of Modern Life Sciences Organizations

CustomerInsights.AI's ciPARTHENON™ Cloud has been mentioned in the Gartner® research, ‘Life Science CIOs: Reinvigorate Your D&A Capabilities Needed for a Modern Commercial Intelligence Platform.’ We believe this mention is a testament to our team's dedication to revolutionizing how life science organizations leverage their data. At CustomerInsights.AI, we have designed ciPARTHENON™ Cloud to address the unique challenges of the life sciences industry, providing a robust and flexible solution that drives actionable insights and strategic decision-making.

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April 24, 2025

Billions are lost every year in pharma due to undetected data anomalies, a challenge that demands precision, vigilance, and intelligent solu...

March 25, 2025

Healthcare practitioners (HCPs) today are overwhelmed with an immense amountof information from life sciences companies across numerous digi...

December 26, 2024

CustomerInsights.AI's ciPARTHENON™ Cloud has been mentioned in the Gartner® research, ‘Life Science CIOs: Reinvigorate Your D&A Capabilities...

December 26, 2024

CustomerInsights.AI has once again been recognized in the Gartner Hype Cycle for Life Science Commercial Operations, 2024. This marks the se...

September 28, 2023

In today's rapidly evolving healthcare landscape, the pharmaceutical industry is facing new challenges and opportunities as it works to impr...

September 28, 2023
Launching a new product in a highly restrictive managed care environment in addition to gaining physician access can be a challenging task f...
FAST_Cover Page-1
March 23, 2025
It is critical for pharmaceutical manufacturers to understand the increasingly complex Market Access landscape and the barriers it presents ...
MMM US_Cover Page
February 18, 2025
In today’s competitive marketing landscape, pharma companies face immense pressure to capture the limited attention of Health Care Providers...
MMM EU_Cover Page-01 (1)
November 17, 2024
In the highly regulated EU pharmaceutical market, optimizing promotional strategies is essential to meet brand objectives and maximize ROI. ...
final-Pull Through Optimizer_Cover Page-01 (2)-1-1
September 24, 2024
In the ever-evolving Market Access landscape for Pharma manufacturers, staying ahead requires innovative targeting strategies rooted in data...
Combating Fraudulent Rebate Claims in Pharmacies_Cover Page
December 6, 2024
A key input to CRM, Sales, and (Incentive Compensation) IC is Clean Affiliations Data, and most companies struggle to manage that because th...
DC Allocation_Cover Page-01 (2)
December 7, 2024
A key input to CRM, Sales, and (Incentive Compensation) IC is Clean Affiliations Data, and most companies struggle to manage that because th...
CI Whitepaper_Conversational Analytics BOT using GenAI
May 8, 2024
Chatbots are becoming increasingly popular in various domains, including healthcare and life sciences. Find out how to leverage GenAI to bui...
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Prevent Financial Loss with AI-Powered Anomaly Detection in Life Sciences

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Transforming HCP Engagement with Next Best Action

CustomerInsights.AI

ciPARTHENON™: Meeting the Demands of Modern Life Sciences Organizations

CustomerInsights.AI

Case Studies

It is critical for pharmaceutical manufacturers to understand the increasingly complex Market Access landscape and the barriers it presents...

In today’s competitive marketing landscape, pharma companies face immense pressure to capture the limited attention of Health Care Provider...

In the highly regulated EU pharmaceutical market, optimizing promotional strategies is essential to meet brand objectives and maximize ROI. ...

In the ever-evolving Market Access landscape for Pharma manufacturers, staying ahead requires innovative targeting strategies rooted in data...

A key input to CRM, Sales, and (Incentive Compensation) IC is Clean Affiliations Data, and most companies struggle to manage that because th...

A key input to CRM, Sales, and (Incentive Compensation) IC is Clean Affiliations Data, and most companies struggle to manage that because th...

Whitepapers

Conversational Analytics BOT using GenAI

Chatbots are becoming increasingly popular in various domains, including healthcare and life sciences. Find out how to leverage GenAI to build conversational analytics bots to enable Quick Insights for various users.

Leveraging Machine Learning to Combat Rebate Fraud by Independent Retail Pharmacies

Learn more about the applications of advanced ML algorithms to help Life Sciences organizations combat Rebate Claim Fraud when dealing with independent retail pharmacies.

Extra Resources

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