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Marketing Data Analytics for Improved Customer Engagement

Empower your marketing & customer engagement efforts to reach the right influencers at the right time with the right communication.

Marketing & Customer Engagement

Current Landscape of Marketing & Customer
Engagement for Life Sciences Companies

Challenge

Marketing teams face complexities in data collection and interpretation across diverse channels, struggle with inconsistent views of customer engagement, and lack the marketing data analytics needed for real-time strategic decision-making.

Solution

ciPARTHENON™ has a dedicated marketing analytics app suite on our enterprise cloud, streamlining marketing with a centralized data hub featuring 300+ connectors, real-time analytics, and no-code quick insights for dynamic, data-driven customer engagement. Our marketing analytics apps ensure marketers can easily adapt to digital-first strategies with predictive analytics for personalized interactions.

10%
Sales Lift
30%
Improvement in Customer Engagement
500+
App Users

Suite of Marketing Data Analytics Apps for Life Science Companies

As one of the top marketing analytics companies, we can meet all your needs in the commercial analytics space. Competition focuses on specific business functions(s), not the entire spectrum, and therefore, doesn’t solve the problem of point solutions and functional silos.

POWERED BY
ciPARTHENON

Sentiment Analysis
Sentiment Analysis
Next Best Action
Next Best Action
Digital Marketing Performance Tracking
Digital Marketing Performance Tracking
Sampling Optimization
Sampling Optimization
Omnichannel Insights
Omnichannel Insights
Social and GenAI Intelligence
Social & GenAI Intelligence
Researchmate AI
Customer360
Sentiment Analysis

Sentiment Analysis

The ciPARTHENON™ Sentiment Analysis app gauges emotions in text data, such as reviews and social comments. It classifies sentiments as positive, negative, or neutral, detecting specific emotions. Results are visualized for easy interpretation, aiding marketers in building stronger relationships with their audience.

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Next Best Action

Next Best Action

For improved life science marketing analytics, ciPARTHENON™’s Next Best Action app optimizes marketing strategies by seamlessly integrating data hub operations, channel execution, ROI, and budget planning simulation for enhanced customer engagement and impactful outcomes.  

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Digital Marketing Performance Tracking

Digital Marketing Performance Tracking

The Digital Marketing Performance Tracking app powered by ciPARTHENON™ provides a systematic analysis of key metrics to measure and optimize campaigns for improved ROI and data-driven decision-making. It empowers marketers to fine-tune strategies and enhance overall campaign effectiveness.

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Sampling Optimization

Sampling Optimization

The sampling app is built to improve life science and pharmaceutical marketing analytics. It aims to improve the efficiency and effectiveness of the sampling approach. ciPARTHENON™ provides a fine-tuning solution for selecting the target audience, enhancing distribution channels, modifying the quantity or nature of samples, and analyzing data to maximize the impact of the sampling effort on marketing objectives.

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Omnichannel Insights

Omnichannel Insights

The ciPARTHENON™ Omnichannel Insights app integrates various channels for a unified customer experience. It includes ML model selection, budget simulation, and scenario comparison for comprehensive customer behavior analysis. It provides marketing data analytics, empowering businesses to create personalized, consistent experiences and boosting customer satisfaction and ROI.

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Social and GenAI Intelligence

Social & GenAI Intelligence

This AI app assists in extracting valuable insights from user feedback across diverse social platforms, aiding decision-making. ciPARTHENON™ adds the ability to input user-specific products and analyze insights for different products. It provides on-demand pharmaceutical marketing analytics to the sales team with the help of GenAI.

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Researchmate AI

Customer360

This app integrates all customer data from CRM, sales, claims, and marketing to create a 360-degree customer profile. This profile can be used to plan and optimize customer touchpoints to ensure meaningful engagement. Additionally, it assists in clustering and segmenting HCPs into look-alike customer cohorts to simplify engagement strategies. It is an app that can significantly impact how life science marketing analytics are used for marketing and customer engagement. 

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Features

Track Sales Metrics

Gain real-time insights into sales performance across various territories. Our cloud allows you to respond proactively to underperforming regions, analyze regional trends, and assess potential threats from competitors to fortify your sales organization.

Dynamic Field Deployment

Adapt your team structure to suit local healthcare market dynamics. Our Apps create a feedback loop between field conditions and executive decisions, allowing you to reshape your sales force as needed.

Tailored Field Incentives

Boost your sales force motivation with customized, real-time incentives. Our IC App provides instant access to incentive data, letting field reps understand their performance in relation to compensation plans.

Streamlined Commercial Ops Workflows

Our Apps facilitate the effortless sharing of insights across roster, alignment, call planning & IC reducing operational friction.

Comprehensive Field Enablement

Equip your sales reps with an all-encompassing App that provides on-the-go insights. Reps can dynamically adapt their call plans and monitor progress toward meeting incentive milestones, making real-time adjustments as needed.

Advanced Pre-Built Visualisations to Surface

Insight with Speed

  • Ready to deploy pre-built modules.
  • Set notifications and alerts.
  • Customized views across modules.
  • Comprehensive marketing analytics platform.

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Improve efforts with marketing data analytics for unparalleled success

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Frequently Asked Questions

How can AI-powered marketing analytics improve customer engagement?

As one of the top marketing analytics companies for the life science industry, we understand how AI-powered marketing analytics significantly enhance customer engagement by enabling targeted campaigns and personalized experiences. It leverages predictive analytics to anticipate customer needs, providing real-time insights for agile strategy and personalised approach. Additionally, automation improves operational efficiency, allowing teams to focus on creative execution.

How does the platform enable omnichannel marketing?

As one of the expert marketing analytics companies, we realize how every single marketing effort is interconnected, and insights in silos impact the effectiveness. We have 40+ apps under a centralized hub, impacting any business's marketing and customer engagement strategies. The applications can provide life science marketing analytics at speed with precision. They also integrate real-world data to show which channels drive revenue for an optimised marketing strategy.

Can marketing analytics drive better marketing ROI?

Marketing Analytics offering quantifies marketing effectiveness, provides insights for smarter resource allocation decisions, and enables dynamic strategy refinement through year-round AI/ML models. It empowers teams to tackle complex challenges efficiently, analyze ROI for each channel, measure overall business impact, and align success with campaign objectives.