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Favorable Access Scoring & Targeting

FAST: Where AI Meets Access Optimization

Revolutionize Market Access with AI-Powered Precision

Accelerate your brand’s access success with FAST (Favorable Access Scoring and Targeting)—an advanced AI-driven platform purpose-built to quantify, simulate, and optimize payer-specific opportunities across therapeutic areas. FAST, powered by ciAthena, our proprietary agentic AI system, transforms fragmented access and prescribing data into actionable insights, enabling life sciences companies to drive optimized reimbursement strategies, targeted pull-through, and measurable commercial impact.

 

Why you should choose us?

At customerinsights.ai, we are transforming Life Sciences by automating the journey from data to insights. Our platform makes advanced AI and analytics accessible to all, empowering teams to make smarter, faster decisions and drive innovation with confidence.

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End-to-End Data Orchestration

Seamlessly integrate, process, and transform data from XXX+ sources for unified, actionable insights.

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AI-Driven Analytics at Scale

Harness advanced machine learning and GenAI to power predictive and prescriptive analytics across all commercial functions.

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Cloud-First Collaboration

Enable secure, scalable, and real-time collaboration for all stakeholders with our unified cloud platform.

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Comprehensive App Ecosystem

Access XXX+ pre-built, ready-to-deploy analytics apps tailored for every Life Sciences need.

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Proven Track Record

Trusted by 10+ leading Life Sciences organizations, with XXX+ successful project implementations globally.

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Expertise Across Therapeutic Areas

Deep domain experience supporting analytics for all therapeutic and commercial areas in Life Sciences.

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Accelerated Time-to-Insight

Rapid deployment and instant insights with no-code tools and pre-defined KPIs, reducing operational costs and time-to-value.

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Unified Stakeholder Experience

Break down silos with workflows and dashboards designed for commercial, medical, and executive teams.

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Continuous Innovation

Stay ahead with regular platform enhancements, AI model updates, and a focus on future-ready analytics.

FAST is your strategic intelligence companion

Designed to accelerate brand growth by optimizing market access and uncovering new opportunities through advanced analytics

Access Intelligence Engine

Quantify Payer Access Dynamics: Analyze and score access favorability by assessing formulary positioning, step therapy, prior authorization requirements, and tier placement across national and regional payers.

Competitive Access Benchmarking: Compare your brand’s market access footprint against key competitors by payer segment and geography, visualizing competitive advantages in real-time dashboards.

HCP Prioritization Engine

Identify High-Value Prescribers: Automatically surface HCPs aligned with high access favorability profiles and payer alignment for precision pull-through targeting.

Segment by Opportunity Potential: Stratify HCPs using FAST-derived categories (e.g., “High Access & High Performance”, “High Access & Low Performance”, “Low Access & High Performance”, “Low Access & Low Performance”) and tailor engagement tactics by access scenario.

Incremental Opportunity Simulator

Uncover Access-Driven Gaps: Identify HCPs underperforming relative to market or product potential, adjusted for payer access constraints.

Model Market Access Impact: Run scenario-based simulations to quantify the incremental revenue and volume lift tied to improved payer coverage or reduced access friction (e.g., 30% FAST score increase drives 20% rise in opportunity volume).

ciATHENA Agentic AI Orchestration

Autonomous Data Integration: Seamlessly consolidate claims, EHR, formulary, sales data, promotions, and brand equity into a unified access intelligence layer.

Adaptive Market Intelligence: Continuously recalibrate benchmarks, targeting recommendations, and opportunity projections in response to evolving market access dynamics.

 
 
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Why FAST surpasses Conventional Analytics

FAST easier version for development

Strategic Business Impact

Payer Strategy Optimization:

Use scenario simulations to prioritize negotiations with payers offering the greatest incremental value.

Targeted Field Execution:

Focus commercial and field resources on high-opportunity HCPs aligned with favorable market access profiles. 

Access-Informed Forecasting:

Quantify the financial impact of access improvements pre-launch and adjust forecasts in near real time. 

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Frequently Asked Questions

How does ciAthena ensure data privacy and compliance?
ciATHENA ensures enterprise-grade data security by operating entirely within the Azure ecosystem, with role-based access controls, encrypted data pipelines, and API-level firewalls. All LLM interactions use private, subscription-based APIs where no data is retained or used for model training, ensuring HIPAA/GxP-compliant operations tailored for life sciences.
How quickly can my team be trained on using the results from this framework?
The platform requires no technical background from users—it uses a Gen AI-driven natural language interface to return insights in plain English, accompanied by intuitive visualizations. Most commercial teams can be onboarded within a day, and our team provides tailored walkthroughs and use-case-based enablement.
What level of technical expertise is needed to deploy this low code / no code platform?
The deployment is designed to be lightweight and non-intrusive. With a Docker-based front-end and APIs for model interaction, it can be set up with minimal IT support. Backend remains securely hosted on Azure, abstracting complexity while enabling advanced analytics without the need for coding.
What kind of user training and support will be provided?
We offer full onboarding support, guided user flows, and contextual tooltips embedded in the application. Post-deployment, clients receive dedicated support for customization, enhancements, and new feature requests aligned with evolving business needs.
Can this application be deployed in-house cloud in client environment?
Yes, the application is architected for flexible deployment. While the backend remains securely hosted within our Azure instance, the front-end is packaged as a Docker container, enabling clients to run it within their own VPC or private cloud—ensuring IP protection and governance.

See FAST in Action

Experience how FAST and ciAthena can transform your market access planning and execution. Schedule a customized demo tailored to your brand's unique payer and provider landscape.

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