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Improving Market Access in Pharma and Life Science

Determine the ideal pricing and contracting arrangements to ensure real patient impact and commercial success.

Market Access

Current Landscape of Life Science and
Pharmaceutical Market Access

Challenge

Navigating the reimbursement landscape requires demonstrating the product's value beyond cost, understanding its real-world effectiveness, and distinguishing between buyers, payers, and consumers to optimize market access.

Solution

ciPARTHENON™ enhances market access with value-driven pricing and contracting apps that leverage AI/ML models to analyze real-world data, ensuring treatments are priced and promoted based on their true impact. Life science and pharmaceutical market access strategies, with the support of our apps, are data-backed and data-driven.

12+
Therapeutic Areas
100s
Active Client Users
40+
Brands

Suite of Life Science and Pharmaceutical Market Access Apps

We solve for all your needs for market access in pharma industry. Competition focuses on specific business functions(s), not the entire spectrum, and therefore, doesn’t solve the problem of point solutions and functional silos.

POWERED BY
ciPARTHENON

Payer 360
Payer 360
Conversion Maximizer
Conversion Maximizer
Pull through Maximizer
Pull Through Maximizer
Access Growth Maximizer
Access Growth Maximizer
Precision Pull Through Targeting
Precision Pull Through Marketing
Formulary Event Analyzer
Formulary Event Analyzer
Payer Spine
Payer Spine
Comprehensive Deal Analytics-1
Comprehensive Deal Analytics
Payer 360

Payer 360

The Payer 360 app provides a comprehensive view of payer metrics, including TRx, NRx, Dispensed Abandoned, and NBRx, along with coverage information. It allows detailed analysis by geography and Pharmacy Benefit Manager (PBM), offering insights into specific trends and variations. For optimized market access in the pharma industry, it facilitates understanding and addressing diverse stakeholder value drivers, enhancing collaboration for unrestricted market access.

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Conversion Maximizer

Conversion Maximizer

Conversion Maximizer is designed to enhance the conversion rate of brand claims. This app provides a real-time overview of a brand's claim performance, offering insights into denial reasons. The primary focus is on identifying opportunities to maximize claim approvals, ultimately aiming to improve the success rate of submitted claims and increase overall acceptance and approval of brand claims.

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Pull through Maximizer

Pull Through Maximizer

Pull Through Maximizer is primarily built for the field force. It assists them in pull-through marketing efforts by helping them create marketing material. The app is dynamic and allows field employees to customize flyers with geography-level payer-channel coverage information. This helps them showcase the superior coverage of drugs.

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Access Growth Maximizer

Access Growth Maximizer

For improved life science and pharmaceutical market access strategy, this app helps measure the growth potential of a brand by comparing it to similar organizations in the current access environment. It gives sub-national managers, payer account managers, and the field force real-time insights on new opportunities for brand growth.

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Precision Pull Through Targeting

Precision Pull Through Marketing

This app predicts healthcare professionals (HCPs) who are likely to prescribe after a formulary access win. Users can take advantage of the specialized machine learning (ML) tools and use the prediction algorithm within three weeks after the access win. It also helps measure how likely each healthcare professional (HCP) is to prescribe, which helps prioritize the field team's efforts.

Diagnostic claims data is utilized to aggregate and generate insights at the ICD-10 level.
Pharmacy claims data is employed for aggregating and generating insights at the NDC level.
Medical claims data is used to aggregate and generate insights at the J-code level.
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Formulary Event Analyzer

Formulary Event Analyzer

This app shows both major and minor disruptions related to formulary access changes. It helps users understand these events and rank their impact on product market share. Powered by ciPARTHENON™, this app is a useful tool during contract negotiations to achieve the best results for market access in pharma and life science industry.

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Payer Spine

Payer Spine

This app serves as a single source of truth for integrating plans, formularies, payer entities, and Pharmacy Benefit Managers (PBMs). It combines insights from field teams with third-party data to give an accurate view of the account hierarchy among payers, plans, PBMs, and Managed Care Organizations (MCOs). Powered by ciPARTHENON™, this app highlights the differences between national and regional payer plan access changes.

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Comprehensive Deal Analytics-1

Comprehensive Deal Analytics

This app serves as a helpful guide throughout the entire deal process, helping users succeed in pull-through efforts. Customized analytics pathways help build and generate appropriate market and payer-relevant insights from the pre-deal phase to the post-deal proactive HCP identification phase. It assists in identifying the incremental opportunities associated with access wins and further shows a rational, responsible way to distribute the opportunity across HCPs.

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Features

Real-Time Field Intelligence

Benefit from weekly updates on newly diagnosed patients to tailor your interventions. Our Apps also enable real-time tracking of product rejections and competitor metrics, providing a comprehensive market view for strategic decisions. 

Comprehensive Patient Analytics

Our Cloud serves as a centralized hub for all your patient-related data. It features an audit section for customized drug or diagnosis code queries, enables in-depth patient journey analyses, and even offers an AI-driven conversational bot for instant answers to your patient-related questions. 

Intelligent Targeting Solutions

Leverage our ML/AI capabilities for efficient dataset creation and specialty mapping. ciPARTHENON's predictive analytics optimize your targeting and segmentation strategies, and it's also designed to support your New Product Planning and market sizing activities. 

Dynamic Launch Monitoring

The Launch Tracking App provides an immediate snapshot of your product's overall performance compared to its forecast. It offers real-time analytics on critical metrics such as TRx growth, market coverage, and access, enabling agile adjustments to your launch strategy. 

Adaptive Forecasting Solutions

Our Forecasting Suite streamlines product forecast creation and allows customization based on your chosen market attributes and metrics. It also provides tailored recommendations on the most relevant forecasting model framework, facilitating more accurate and informed decision-making. 

Advanced Pre-Built Visualisations to Surface

Insight with Speed

  • Ready to deploy pre-built modules.
  • Set notifications and alerts.
  • Customized view across modules.
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Learn more about our market access apps for unparalleled success

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Frequently Asked Questions

How does AI enhance market access strategies?

AI enhances market access strategies by leveraging real-world data processing and ML models to generate compelling evidence of product value. When combined with AI-powered pricing and contracting solutions, organizations can streamline their data management and automate analytics workflows throughout the contract lifecycle. They can compare their plans with competitors and get a data-backed contract negotiation and formulary strategy.

How can CustomerInsights.AI assist with market access?

CustomerInsights.AI (CIAI) provides support through apps available on ciPARTHENON™, offering over 40 ready-to-deploy apps. Additionally, we also provide consulting support tailored to specific needs, helping pharmaceutical companies navigate market complexities. This combination of apps and expert consulting ensures that companies can effectively align their strategies for market access.

What challenges does the pharmaceutical industry face in market access?

Market access strategies can make or break the revenue and profitability of any pharmaceutical company. Understanding payers, plans, reimbursement decisions, formulary changes, and pricing without data-backing results in inefficient decisions. Traditional models often fail to use real-time data, but modern market access apps address all these challenges.