Information Management

Module tab 2

Exclusively for Life Sciences Professionals

Current landscape of Information Management

for Life Sciences companies

Challenge

Most Life Science Companies usually deploy disparate Technologies for Commercial Data management

DWH & MDM : SQL, Informatica, AWS, Snowflake, Reltio..
Analytics : SAS, Alteryx..
BI : Tableau, Qlik,Power BI..

Solution

Information Management offers Apps that cover CDW, Marketing Data Hub, Master Data Management and Patient Data Hub in one Unified Commercial Analytics Cloud- ciPARTHENON™. Our Commercial Cloud requires no coding, and any change can be implemented through intuitive GUI-based interfaces.

5 TBs
Data Processed Every Week
150+
AI/ML Dataflows processed every month
100K+
KPIs Generated Each Quarter

We solve for all your needs in the

Commercial Analytics Space

Competition focuses on specific business functions(s), not the entire spectrum and therefore, doesn’t solve the problem of point solutions and functional silos.

POWERED BY
ciPARTHENON

Master Data Management

Master Data Management

The ciPARTHENON™-powered Master Data Management (MDM) tool streamlines data processes from ingestion to integration, providing functionalities for data quality, consistency, security, and compliance. This modular approach enhances efficiency in data ingestion, validation, governance, and security, empowering organizations to maintain dependable master data

Commercial Data Warehousing

Commercial Data Warehousing

Commercial data warehousing powered by ciPARTHENON™, refers to the strategic use of advanced data storage and management systems. It consolidatesdiverse commercial data, including sales, marketing, and supply chain information, into a centralized repository.It enables organizations to consolidate, integrate, and analyze this data to gain actionable insights into market trends, customer behaviors, and product performance.

Data Acquisition Strategy

Patient Data Hub

The Patient Data Hub powered by ciPARTHENON™, serves as a comprehensive repository for a variety of patient-related data, encompassing drug histories, treatment plans, clinical trial prescriptions, and other pertinent evidence. This centralized app empowers organizations to extract valuable insights intopatient demographics, treatment responses, and emerging disease trends.Furthermore, the app upholds stringent standards for data integrity, security, and compliance with privacy regulations.

Data Health Monitor

Data Health Monitor

The Data Health Monitor App powered byciPARTHENON™, is a specialized tool designed to ensure the integrity, quality, and compliance of data crucial to various operations. This application continuously monitors key metrics and indicators related to data quality, completeness, consistency, and compliance with regulatory standards.

Marketing Data Hub

Marketing Data Hub

ciPARTHENON™ Marketing Data Hub is a centralized platform ensuring seamless integration and harmonization of diverse marketing data sources. It provides a comprehensive repository for physician interactions, sales data, promotions, market insights, and digital campaigns. This empowers organizations to make data-driven decisions, allocate resources efficiently, and measure the impact of marketing initiatives on brand performance and market share.

Key Features of Market Access Apps

ML/AI Driven Insights

Market Access teams can make faster and better decisions powered by ML/AI using the pre-built, ready-to-deploy Market Access modules in ciPARTHENON. 

Real Time Analytics

Improve Market Access performance with timely and actionable insights, demonstrating positive patient outcomes for cost-effective therapy in managed care contracting

Real World Data Integration

Use Real-World data and analytics provide insights into payor’s patient population needs and the challenges patients face in obtaining affordable treatments. 

Dynamic Views for Field Users

Improve Intelligence Integration with pull-through data to field users, executives, and patient services for contracting strategy and effectiveness. 

Advanced Pre-Built Visualisations to Surface

Insight with Speed

  • Ready to deploy pre-built modules.
  • Set notification and alerts
  • Customized view across modules
Card 5

Act now & lead your team towards unparalleled success

News/Media

At CustomerInsights.AI, we’re shaping conversations across the life sciences industry. Stay updated with our latest news and announcements as we reveal how Agentic AI is redefining excellence across commercial, medical, and market access teams.

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News

November 6, 2025

SCOTTSDALE, Ariz.,Oct. 29, 2025/PRNewswire/ -- CustomerInsights.AI (CIAI) today announced the launch ofciATHENA's Market Mix Modeling (MM...

October 28, 2025

The question of whether Agentic AI in Pharma is hype or real is a complex one. While there is significant potential for Agentic AI to improv...

August 21, 2025

CustomerInsights.AI, a leader in AI-powered commercial insights for Life Sciences companies, is proud to announce its inclusion in the 2025 ...

July 7, 2025

PHOENIX, June 30, 2025 /PRNewswire/ -- Last weekCIAIannounced the launch of ciATHENA, a next generation Agentic AI platform built to acceler...

May 22, 2025

Microsoft Azure customers worldwide now gain access to CustomerInsights.AI's Incentive Compensation (IC) Administration App to take advantag...

May 12, 2025

The pharmaceutical industry operates in a complex environment where speed, precision, and innovation are critical to success. Mismanaged or ...

ciATHENA-Powered Market Mix Modeling: 98% Faster Insights and 70% Lower Cost for Pharma Marketers
October 29, 2025
Pharma marketers often experience significant delays with traditional MMM, waiting weeks or even months for insights into channel performanc...
Inc. 5000_Artical_Size_V2
August 21, 2025
CustomerInsights.AI, a leader in AI-powered commercial insights for Life Sciences companies, is proud to announce its inclusion in the 2025 ...
ciATHENA_Webiste_Blog_Banner_V1
June 30, 2025
Last week CIAI announced the launch of ciATHENA, a next generation Agentic AI platform built to accelerate commercial analytics across life ...
CI_IC App_Azure_Blog Cover Image
May 22, 2025
Microsoft Azure customers worldwide now gain access to CustomerInsights.AI's Incentive Compensation (IC) Administration App to take advantag...
ciPARTHENON™: Meeting the Demands of Modern Life Sciences Or...
December 26, 2024
CustomerInsights.AI's ciPARTHENON™ Cloud has been mentioned in the Gartner® research, ‘Life Science CIOs: Reinvigorate Your D&A Capabilities...
CI_Blog_GartnerHypeCycle
September 26, 2023
CustomerInsights.AI's Unified AI-Powered Commercial Analytics Cloud - ciPARTHENON - was recognized as a Sample Vendor by Gartner for the 'Da...

Past Events

November 6, 2025

SCOTTSDALE, Ariz.,Oct. 29, 2025/PRNewswire/ -- CustomerInsights.AI (CIAI) today announced the launch ofciATHENA's Market Mix Modeling (MM...

October 28, 2025

The question of whether Agentic AI in Pharma is hype or real is a complex one. While there is significant potential for Agentic AI to improv...

August 21, 2025

CustomerInsights.AI, a leader in AI-powered commercial insights for Life Sciences companies, is proud to announce its inclusion in the 2025 ...

July 7, 2025

PHOENIX, June 30, 2025 /PRNewswire/ -- Last weekCIAIannounced the launch of ciATHENA, a next generation Agentic AI platform built to acceler...

May 22, 2025

Microsoft Azure customers worldwide now gain access to CustomerInsights.AI's Incentive Compensation (IC) Administration App to take advantag...

May 12, 2025

The pharmaceutical industry operates in a complex environment where speed, precision, and innovation are critical to success. Mismanaged or ...

Webinar Image_01
October 16, 2025
Unlock practical insights into how autonomous AI agents are transforming pharma analytics.
From Months to Just Hours: The Future of Market Mix with Agentic AI
November 4, 2025
Experience how Agentic AI is revolutionizing Market Mix Modeling, compressing workflows from months down to mere hours.