Market Access

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Jumpstart Your AI Advantage with

ciATHENA

Purpose-Built for Pharma Commercial


While many vendors provide platforms and promises, ciATHENA delivers results from day one. Our Agentic AI platform, built specifically for life sciences commercial operations, empowers faster brand execution, enhanced field performance, and measurable market impact.


Fit-for-purpose Agentic AI led platform for Life Sciences Commercial Operations

Empower Autonomous AI Agents

Put decision-making on autopilot. Our
cutting-edge AI agents work independently across your commercial workflows delivering consistent, intelligent support that drives faster, smarter actions without manual efforts.

Actionable Insights in Real Time

Empower your teams with insights that cut through the noise, making every commercial move faster, sharper, and more effective.

Transform Data Into Impact

Transform complex pharma data into clear, actionable strategies that deliver results at every stage of the commercial lifecycle.

Inside the mind of

ciATHENA

From Input to Insights

 
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Why it matters to you?

From Discovery to Delivery Accelerate What Matters


While others hand you dashboards and data portals, we deliver results. Our Agentic AI platform gives you intelligent collaborators, domain-specific agents that don’t just surface information, they take action.


These agents retrieve insights, think in context, and execute across your life sciences workflows, so your team can focus less on chasing data and more on delivering outcomes.


No silos. No static tools. Just seamless, secure execution from insight to impact.


Current Landscape of Market Access

for Life Sciences companies

Challenge

Navigating the reimbursement landscape requires demonstrating the product's value beyond cost, understanding its real-world effectiveness, and distinguishing between buyers, payers, and consumers to optimize market access.

Solution

ciPARTHENON™ enhances market access with Value Driven Pricing and Contracting Apps that Apps leverage AI/ML models to analyze real-world data, ensuring treatments are priced and promoted based on their true impact. The Payer 360 App facilitates understanding and addressing diverse stakeholder value drivers, enhancing collaboration for unrestricted market access.

12+
Therapeutic Areas
100s
Active Client Users
40+
Brands

We solve for all your needs in the

Commercial Analytics Space

Competition focuses on specific business functions(s), not the entire spectrum and therefore, doesn’t solve the problem of point solutions and functional silos.

POWERED BY
ciPARTHENON

Payer 360

Payer 360

The Payer 360 app provides a comprehensive view of payer metrics, including TRx, NRx, Dispensed Abandoned, and NBRx, along with coverage information. It allows detailed analysis by geography and Pharmacy Benefit Manager (PBM), offering insights into specific trends and variations.

Conversion Maximizer

Conversion Maximizer

Conversion Maximizer is designed to enhance the conversion rate of brand claims. This solution provides a real-time overview of a brand's claim performance, offering insights into denial reasons. The primary focus is on identifying opportunities to maximize claim approvals, ultimately aiming to improve the success rate of submitted claims and increase overall acceptance and approval of brand claims.

Pull through Maximizer

Pull Through Maximizer

Pull Through Maximizer is primarily built for the field force. It assists them in pull-through marketing efforts by helping them create marketing material. The app is dynamic and allows field employees to customize flyers with geography-level payer-channel coverage information. This helps them showcase the superior coverage of drugs.

Access Growth Maximizer

Access growth Maximizer

This app helps measure the growth potential of a brand by comparing it to similar organizations in the current access environment. It gives sub-national managers, payer account managers, and the field force real-time insights on new opportunities for brand growth.

Precision Pull Through Targeting

Precision Pull Through marketing

This app predicts healthcare professionals (HCPs) who are likely to prescribe after a formulary access win. Users can take advantage of the specialized machine learning (ML) tools and use the prediction algorithm within three weeks after the access win. It also helps measure how likely each healthcare professional (HCP) is to prescribe, which helps prioritize the field team's efforts.

Formulary Event Analyzer

Formulary Event Analyzer

This app shows both major and minor disruptions related to formulary access changes. It helps users understand these events and rank their impact on product market shares. Powered by ciPARTHENON™, this app is a useful tool during contract negotiations to achieve the best market access.

Payer Spine

Payer Spine

This app serves as a single source of truth for integrating plans, formularies, payer entities, and Pharmacy Benefit Managers (PBMs). It combines insights from field teams with third-party data to give an accurate view of the account hierarchy among payers, plans, PBMs and Managed Care Organizations (MCOs). Powered by ciPARTHENON™, this app highlights the differences between national and regional payer plan access changes.

Comprehensive Deal Analytics

Comprehensive Deal Analytics

This app serves as a helpful guide throughout the entire deal process, helping users succeed in pull-through efforts. Customized analytics pathways help build and generate appropriate market and payer-relevant insights from the pre-deal phase to the post-deal proactive HCP identification phase. It assists in identifying the incremental opportunities associated with access wins and further shows a rational, responsible way to distribute the opportunity across HCPs.

Key Features of Market Access Apps

ML/AI Driven Insights

Market Access teams can make faster and better decisions powered by ML/AI using the pre-built, ready-to-deploy Market Access modules in ciPARTHENON. 

Real Time Analytics

Improve Market Access performance with timely and actionable insights, demonstrating positive patient outcomes for cost-effective therapy in managed care contracting

Real World Data Integration

Use Real-World data and analytics provide insights into payor’s patient population needs and the challenges patients face in obtaining affordable treatments. 

Dynamic Views for Field Users

Improve Intelligence Integration with pull-through data to field users, executives, and patient services for contracting strategy and effectiveness. 

Advanced Pre-Built Visualisations to Surface

Insight with Speed

  • Ready to deploy pre-built modules.
  • Set notification and alerts
  • Customized view across modules
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Act now & lead your team towards unparalleled success