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From Months to Just Hours: The Future of Market Mix with Agentic AI

Author Name:- Webinar Series: AI Without Limits
In pharma, optimizing every marketing dollar is essential, but traditional Market Mix Modeling (MMM) is slow, costly, and often outdated before insights arrive. Agentic AI changes that by compressing timelines from months to hours, reducing costs, and enabling near real-time campaign optimization.
In this session, our experts will uncover why MMM optimization is critical for Life Sciences teams and how Agentic AI delivers faster, smarter decisions at scale.

Read The Full Case Study Here

Revolutionizing Market Access: Leveraging AI/ML to Decode the Market Access Landscape

Why Join the Webinar?

Understand how Agentic AI transforms traditional MMM processes through automation and intelligent orchestration.
See real-world applications accelerating decision-making from months to hours in Pharma marketing analytics.
Identify key strategies to maximize marketing ROI while reducing time and resource investment.
Interact with leading experts and get your questions answered live.
Position your organization to lead in AI-driven market strategy.

Learn how leading organizations are using Agentic AI to optimize MMM strategies faster, boost ROI, and drive impactful commercial outcomes.

Speakers

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Rickey Mehta
Senior Principal,
Sales & Marketing Strategy
 
Ankit Chhabra
Ankit Chhabra
Senior Principal,
AI Solutions
 

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Client Benefits

Solves Critical Business Headaches

The app promptly identified new affiliations, keeping the sales pipeline fresh and accurate. This ensured that their teams were always up to date with affiliations and details across the patient population (known and unknown). This results in a deeper understanding of the prescriptions in areas where disease identification and prescription locations differ.

Empowers Field Force

The on-field teams can contribute their on-ground knowledge, making strategies more aligned with real-world dynamics. Their insights ensure accurate IC calculations and better-informed decision-making.

Accurate and Integrated Data

Streamlined data reconciliation ensured accurate sales tracking, reducing risks of data conflicts. The app ensures a single source of truth is followed while managing the data, enhancing its reliability.

Regular Audits for Transparency

Routine audits and cross-referencing ensure data accuracy and build trust in the IC process, as the application can easily showcase which HCPs are the ones driving revenue from which relevant dialysis center.