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Optimizing Data Management in Pharmaceutical Industry & Life Sciences

Streamline and standardize data processing by consolidating structured and unstructured data using the ciPARTHENON™ cloud.

Information management

Current Landscape of Data
Management in Life Science Industry

Challenge

Most life science companies usually deploy disparate technologies for commercial data management and information management apps like:

  • DWH & MDM: SQL, Informatica, AWS, Snowflake, Reltio.

  • Analytics: SAS, Alteryx.

  • BI: Tableau, Qlik, Power BI.

Solution

Information Management pillar of ciPARTHENON™ offers information management apps that covers CDW, Marketing Data Hub, Master Data Management, and Patient Data Hub in one unified commercial analytics cloud. Our commercial cloud requires no coding, and any change can be implemented through intuitive GUI-based interfaces.

5 TBs
Data Processed Every Week
150+
AI/ML Dataflows Processed Every Month
100K+
KPIs Generated Each Quarter

Suite of Apps for Data Management for the
Life Science Industry

We solve for all your needs in the life sciences data management and information management solutions space. Competition focuses on specific business functions(s), not the entire spectrum, and therefore, doesn’t solve the problem of point solutions and functional silos.

POWERED BY
ciPARTHENON

Master Data Management
Master Data Management
Commercial Data Warehousing
Commercial Data Warehousing
Patient Data Hub
Patient Data Hub
Marketing Data Hub
Marketing Data Hub
Data Health Monitor
Data Health Monitor
Master Data Management

Master Data Management

MDM app is part of the life sciences data management app capabilities of ciPARTHENON™ that streamlines data processes from ingestion to integration, providing data quality, consistency, security, and compliance functionalities. This modular approach enhances efficiency in data ingestion, validation, governance, and security, empowering organizations to maintain dependable master data.

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Commercial Data Warehousing

Commercial Data Warehousing

Commercial data warehousing, powered by ciPARTHENON™, involves using advanced systems for storing and managing data strategically. This information management app consolidates diverse commercial data, including sales, marketing, and supply chain information, into a centralized repository. This enables organizations to consolidate, integrate, and analyze this data to gain actionable insights into market trends, customer behaviors, and product performance.

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Patient Data Hub

Patient Data Hub

The Patient Data Hub, powered by ciPARTHENON™’s life sciences data management app serves as a comprehensive repository for a variety of patient-related data, encompassing drug histories, treatment plans, clinical trial prescriptions, and other pertinent evidence. This centralized app empowers organizations to extract valuable insights into patient demographics, treatment responses, and emerging disease trends. Furthermore, the app upholds stringent standards for data integrity, security, and compliance with privacy regulations.

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Marketing Data Hub

Marketing Data Hub

As an information management app, Marketing Data Hub is a centralized suite ensuring seamless integration and harmonization of diverse marketing data sources. It provides a comprehensive repository for physician interactions, sales data, promotions, market insights, and digital campaigns. This empowers organizations to make data-driven decisions, allocate resources efficiently, and measure the impact of marketing initiatives on brand performance and market share.

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Data Health Monitor

Data Health Monitor

For data management in pharmaceutical industry and life sciences, the Data Health Monitor App is a specialized app designed to ensure the integrity, quality, and compliance of data crucial to various operations. This app continuously monitors key metrics and indicators related to data quality, completeness, consistency, and compliance with regulatory standards.

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Features

Real-Time Field Intelligence

Benefit from weekly updates on newly diagnosed patients to tailor your interventions. Our Apps also enable real-time tracking of product rejections and competitor metrics, providing a comprehensive market view for strategic decisions. 

Comprehensive Patient Analytics

Our Cloud serves as a centralized hub for all your patient-related data. It features an audit section for customized drug or diagnosis code queries, enables in-depth patient journey analyses, and even offers an AI-driven conversational bot for instant answers to your patient-related questions. 

Intelligent Targeting Solutions

Leverage our ML/AI capabilities for efficient dataset creation and specialty mapping. ciPARTHENON's predictive analytics optimize your targeting and segmentation strategies, and it's also designed to support your New Product Planning and market sizing activities. 

Dynamic Launch Monitoring

The Launch Tracking App provides an immediate snapshot of your product's overall performance compared to its forecast. It offers real-time analytics on critical metrics such as TRx growth, market coverage, and access, enabling agile adjustments to your launch strategy. 

Adaptive Forecasting Solutions

Our Forecasting Suite streamlines product forecast creation and allows customization based on your chosen market attributes and metrics. It also provides tailored recommendations on the most relevant forecasting model framework, facilitating more accurate and informed decision-making. 

Advanced Pre-Built Visualisations to Surface

Insight with Speed

  • Ready to deploy pre-built modules.
  • Set notifications and alerts.
  • Customized view across modules.
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Act now with data and information management app & lead your team towards unparalleled success

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Frequently Asked Questions

How does CustomerInsights.AI support data management in life sciences?

At CIAI, we understand the value data has and the complexities the life science and pharmaceutical industry faces when managing it. Our team of experts is there to act as a consultant providing solutions for significant business issues, ensuring your data and information management is accurate with the help of various apps available on our life sciences data management enterprise cloud.

What are the applications you provide in information management?

We have a suite of 40+ apps, out of which information management apps as a part of the life sciences data management cloud include apps like MDM that streamline data processes for quality, consistency, security, and compliance, Commercial Data Warehousing app that consolidates sales, marketing, and supply chain data into a centralized repository, Patient Data Hub app that centralizes patient data to provide insights into demographics, treatment responses, and disease trends, Marketing Data Hub app that integrates diverse marketing data sources measuring campaign impact on brand performance and Data Health Monitor app which continuously monitors data quality, completeness, and regulatory compliance.

How does effective data management improve commercial operations?

There is a plethora of data available in the life sciences industry, but the data is masked, in silos, and fragmented. Managing data to provide actionable insights is crucial for the success of commercial ops. The insights into customer behavior, market trends, and sales performance enable accurate demand forecasting, optimized pricing, personalized offerings, and improved marketing strategies.