Marketing & Customer Engagement
Current Landscape of Marketing & Customer Engagement
for Life Sciences companies
Challenge
Marketing teams face complexities in data collection and interpretation across diverse channels, struggle with inconsistent views of customer engagement, and lack real-time insights for strategic decision-making.
Solution
ciPARTHENON™ streamlines marketing with a centralized data hub featuring 300+ connectors, real-time analytics, and no-code quick insights for dynamic, data-driven customer engagement. Our platform ensures marketers can easily adapt to digital-first strategies with predictive analytics for personalized interactions.
AI agents powering LENS
Market Evaluation
Agent
This agent estimates the potential size of a therapeutic market by combining clinical trial criteria with real-world patient and claims
data to assess eligible populations.
Clinical Trials
Agent
Focuses on parsing and applying inclusion and exclusion criteria from clinical trials to identify patient cohorts that match the specified medical conditions and parameters.
Data Analysis
Agent
Enables deep exploration of healthcare data, allowing users to filter, segment, and analyze patient or HCP datasets to uncover meaningful trends and patterns.
Therapy Landscape
Agent
Provides a comprehensive overview of approved therapies within a specific indication, including drug attributes, mechanisms of action, and competitive positioning.
HCP Cohort
Analysis
Analyzes healthcare provider behavior by segmenting HCPs based on specialty, patient load, prescribing patterns, and other clinical or geographic factors.
Feedback
Agent
Captures user feedback across different parts of the use case, helping the system adapt and improve based on real-world usage and input.
Reporting
Agent
Generates comprehensive summaries of findings, compiling insights, visuals, and key metrics into user-ready reports for decision-making or sharing.
Why you should choose us?
Our use case is designed to simplify data, offer unmatched accessibility, and provide actionable insights, empowering you to make confident decisions with ease.
Democratic
Insights
Extensive Data Repositories
All Therapeutic Areas
Easily
Accessible
Predefined KPIs & Features
LENS helps you prioritize what matters most
Powered by CustomerInsights.AI’s partners anonymized patient-level data,
with LENS (Landscape Evaluation and Sizing), you can quickly navigate the U.S. claims data landscape to uncover key market dynamics across any therapeutic area, empowering faster, data-driven access decisions.
High Data Quality & Transparency
LENS is powered by industry-validated, anonymized patient-level data from comprehensive medical and pharmacy claims datasets. With coverage spanning over 300 million patients across the U.S., LENS provides a robust foundation for actionable insights. Confidence in your insights starts with trust in the data.
Intuitive, Non-Technical User Experience
LENS leverages Generative AI to guide users through an intuitive, step-by-step configuration experience. Whether you're a commercial strategist or a market access lead, the use case's non-technical interface allows you to generate powerful insights, without coding or data science support. Ask, explore, and act with ease.
Repeatable Across Therapeutic Area
& Indications
From oncology to cardiology, from rare diseases to general medicine, LENS is designed to be adaptable. Teams can rapidly deploy access favorability analyses, opportunity sizing, and HCP targeting for any therapy area or indication of interest. It’s one use case, infinitely scalable across your portfolio.
Broad Utility Across
Strategic Teams
LENS is purpose-built for cross-functional impact. Whether you're in pipeline strategy, business development, commercial analytics, or HEOR, LENS helps uncover insights that inform asset valuation, access strategy, and go-to-market planning, driving smarter decisions from early development through post-launch.
Pricing
Unlock the value of our LENS use case with flexible pricing options tailored to your needs
Gives you access to a scenario with all features enabled, allowing you to explore market dynamics through our LENS use case. The scenario can be created and viewed for a duration of 7 days.
Feature list
- Unlimited simulations: Explore any number of disease areas, drugs, or procedures.
- Advanced Patient Customization: Project incremental insights by defining detailed inputs of multiple patient groups.
- Custom Criteria Control: Include/exclude ICD codes, configure filters, and target cohorts.
- AI Assistant for Insights: Agentic AI-powered chatbot to guide, summarize, and interpret results.
- Detailed KPI Analysis: View detailed insights about various metrics pertaining to any specific therapeutic area with in-depth patient information.
Gives you access to unlimited simulations to maximize your strategic insights and market opportunities.
Feature list
Includes all features from the Basic Plan, plus:
- Customization per your personal needs: Tailor insights and inputs to match individual user requirements precisely.
- Dedicated Support: Access expert help anytime for guidance, troubleshooting, and success.
- Adhoc Analysis: Instantly generate flexible, on-demand reports from real-time patient data.
Frequently asked questions
At what stages can drug manufacturers utilize the LENS use case?
LENS can be used at every drug life cycle stage, including pre-commercial, drug launches, and ongoing performance tracking. They can also use this patient data analysis for competitive insights, market research, and understanding of the patient journey.
What sets LENS apart from other solutions?
Our use case offers patient analytics features like patient demographics data, pre-set KPIs, comprehensive market dynamics, and unique patient and competitor data. Our use case consolidates all this data in one app, making it an excellent choice in the market.
How do patient data analytics affect drug manufacturers?
Patient data analytics enables precise targeting, optimizes decision-making, and enhances understanding of market trends, patient needs, and competitor strategies, making it an essential need for every drug manufacturer.
What types of patient records does this use case analyze?
LENS analyze three types of patient records: Diagnosis, pharmacy, and medical claim records. Empower drug manufacturers to access the patient journey to improve their experience.
Can I save and revisit my query results in LENS?
Yes, LENS allows you to archive queries and access the results anytime with just a few clicks. This feature saves time by eliminating the need to re-run queries, making your patient data analysis process more efficient and streamlined.
Do I need to purchase additional data with the subscription?
No, all relevant patient data is included in the subscription. You’ll have full access to insights without any additional charges.
