About US
CustomerInsights.AI was founded in 2018 with a bold vision, to help life sciences organizations make better decisions with data.
Our clients range from startups to large pharmaceutical companies, and we have helped them to achieve remarkable results in areas like sales, marketing, and market access. We are a growing global organization with four offices across North America and India. We have over 100 insighters who are committed to helping our clients achieve their commercial goals.
Reimagine Pharma Marketing with ciATHENA
In a world where marketing data moves faster than teams can keep up, ciATHENA brings clarity, speed, and intelligence. It’s the AI-powered platform built to help pharma marketers unify data, optimize performance, and make smarter decisions - instantly.
Data & Execution
- Marketing Data Hub
- Vendor Management
- PP/Npp Tracking
- Advanced Anomaly Detection
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Performance & Optimization
- Channel ROI Measurement
- Budget Planning & Simulation
- Omnichannel Optimization & NBA
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Insights & Targeting
- Market Mix Modeling
- Insight Automation & Visualization
- ATU Assist
- Precision Targeting | Patient Journey Social Listening | Customer Segmentation
Why you should choose us?
With ciATHENA’s Agentic AI, autonomous agents learn, adapt, and guide strategy in real time. Instead of static reports, leaders gain a dynamic system that evolves with the market.
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Conversational Agents
Ask questions in plain English, “Which channel drove the highest Rx growth?” and your agent explains results instantly. No coding, no waiting. Just intelligent answers, tailored to your role.
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Proactive Intelligence
Agents don’t wait for your request. They monitor shifts in promotional efficiency, surface risks, and suggest reallocations before you ask.
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Collaboration Spaces
Agents and humans co-create insights in shared workspaces. Marketing, brand, and analytics teams see the same source of truth and align on every decision.
Persona-Based Agents
Each leader gets what matters most: CMOs see ROI trends, brand managers see campaign lift, analytics leads see model accuracy. Role-specific, agent-delivered.
Simulations on Demand
Agents run “what-if” scenarios in seconds, compare outcomes, and recommend the most efficient allocation, so you can decide with confidence, at market speed.
Continuous Learning
Agents don’t just answer, they watch market signals, learn from new data, and refine recommendations daily.
Why you should choose us?
With ciATHENA’s Agentic AI, autonomous agents learn, adapt, and guide strategy in real time. Instead of static reports, leaders gain a dynamic system that evolves with the market.
Conversational Agents
Ask questions in plain English, “Which channel drove the highest Rx growth?” and your agent explains results instantly. No coding, no waiting. Just intelligent answers, tailored to your role.
Proactive Intelligence
Agents don’t wait for your request. They monitor shifts in promotional efficiency, surface risks, and suggest reallocations before you ask.
Collaboration Spaces
Agents and humans co-create insights in shared workspaces. Marketing, brand, and analytics teams see the same source of truth and align on every decision.
Persona-Based Agents
Each leader gets what matters most: CMOs see ROI trends, brand managers see campaign lift, analytics leads see model accuracy. Role-specific, agent-delivered.
Simulations on Demand
Agents run “what-if” scenarios in seconds, compare outcomes, and recommend the most efficient allocation, so you can decide with confidence, at market speed.
Continuous Learning
Agents don’t just answer, they watch market signals, learn from new data, and refine recommendations daily.
Traditional data-to-action journey in pharma
Traditional data-to-action
journey in pharma
Pharma analytics often stalls in slow & manual data prep, endless analysis cycles, and retrospective reporting. As a result, decisions and market mix adjustments lag behind market changes, causing missed opportunities and slow responses. More time is spent proving what works than actually driving improvement.
Delayed Mix Shifts
Takes weeks to know which channels/
content work well.
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Analysis-Heavy, Action-Light
Reports dominate, yet no actionable
insights.
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Missed Triggers
New payer deal, generic, or policy → mix lags, competitor’s win.
Marketing analytics with ciATHENA
From fragmented data to actionable intelligence
ciATHENA harmonizes complexity into a single,
agent-powered marketing engine.
Pharma marketing generates endless data, from digital campaigns to field activity, CRM systems, Rx trends, budgets, and patient cohorts. Managed in silos, it feels fragmented and overwhelming. ciATHENA brings order to this complexity, unifying data streams, measuring what matters, and transforming analytics into intelligence that agents can act on.
Market Mix Modeling: reimagined with Agentic AI
With Agentic AI, we’ve redefined MMM to deliver faster, smarter, and more affordable insights, empowering you to make confident marketing decisions at the speed of business.
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See the future of MMM with ciATHENA
See the future of MMM with
ciATHENA
ciATHENA redefines the process, blending Agentic AI with your data stack to deliver insights that are faster, smarter, and ready for pharma’s unique needs.
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See Market Mix Modeling in action
With ciATHENA, MMM evolves from a static report to a self-adapting intelligence system that learns, explains, and partners with your teams at market speed.
Frequently asked questions
How is Agentic MMM different from automated MMM?
Automated MMM speeds up analysis, but still relies on human teams to request, interpret, and act. Agentic MMM goes further: intelligent agents continuously learn from new data, surface insights proactively, and even recommend next best actions. You don’t just get faster reports, you get an AI partner driving ROI optimization.
When in the drug/brand lifecycle is ciATHENA MMM most useful?
MMM is valuable at every stage from planning pre-launch strategy, through launch, and in ongoing optimization. Whether assessing promotional spend, channel mix, or campaign shifts, teams use ciATHENA MMM to stay agile and informed at every phase.
What makes ciATHENA MMM different from traditional MMM methods?
It’s built for speed, efficiency, and clarity. You get insights in hours rather than weeks, automated workflows reduce costs by up to 70%, and outputs are explainable and tailored so non-technical teams can use them immediately.
How does ciATHENA ensure accuracy and compliance?
Our models are powered by high-quality, industry-validated data. We adhere to regulatory and privacy standards, with transparent methodologies and role-based dashboards so you can audit and trust every decision.
Can I integrate ciATHENA MMM with my existing data stack?
Yes. It works seamlessly with your internal data sources and marketing channels. Whether you supply sales, promotion, spend, or media exposure data, ciATHENA can ingest, harmonize, and model it for deeper MMM insights.
How often can I run “what-if” simulations, and how flexible are they?
Simulations are on-demand and highly flexible. Want to shift budget across channels, test promotional scenarios, or adjust assumptions? All can be done in seconds so you can iterate rapidly and make decisions with confidence.
Are outputs accessible to non-technical stakeholders?
Absolutely. The dashboards are designed for brand leaders, CMOs, analytics leads, and field teams. Insights are delivered in plain English, with role-specific views and visualizations that avoid technical complexity.
Leadership
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Community Services
We give back to our communities by supporting local initiatives, volunteering, and donating.
Promoting well-being for all ages not only in our communities but also by partnering with Life Science organizations to support their decisions analytically and positively impact the end users of their products.
In everything we do and every interaction, we strive for gender equality and the empowerment of all genders.
Promoting inclusive and sustainable economic growth in order to provide full-time and productive work for all.
Taking action to combat climate change and its consequences by leveraging solutions from leading technology firms that are also committed to climate action and working toward 100% renewable energy.
Life@ CIAI
How we work:
Fueled by purpose and rewarded with personal fulfillment, our people are shaping how Life Science commercial teams work. We have passionately pursued our curiosity to democratize insights since 2018 and welcome individuals with diverse backgrounds and out of the box thinking to join our growing family.
What is in it for you:
We provide you with the opportunity to draw your own path, flexible remote work environment and support your professional development in a fun and collaborative environment.