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Reuters Pharma Customer Engagement USA 2025

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Speaking Session on: From Months to Just Hours: Redefining Market Mix Modeling with Agentic AI

Meet our team live at Reuters Pharma Customer Engagement USA 2025, and join us for our session to discover how CustomerInsights.AI is transforming MMM from months of analysis to just hours. Discover how ciATHENA is transforming Market Mix Modeling for the AI era - going from lengthy cycles to real-time insight within hours.

📆 Tuesday, Oct 28, 2025 | 3:10 PM ET ( 1 Hour Session )

  

Read The Full Case Study Here

Revolutionizing Market Access: Leveraging AI/ML to Decode the Market Access Landscape

Why Attend?

See live how Agentic AI enables scenario testing and instant results.
Understand how modeling bottlenecks are removed to enable immediate budget pivots.
Learn how teams are making faster, evidence-based commercial decisions in pharma.
Join an interactive discussion with our expert speakers and see MMM in action.

Speakers

Ankit Chhabra
Ankit Chhabra
Senior Principal, AI Solutions
 
Asset 2@2x 1

Renalie Gabriel
VP, Sales
 
Vish_new

Vishwadeep Singh
Head of Product
 

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Client Benefits

Solves Critical Business Headaches

The app promptly identified new affiliations, keeping the sales pipeline fresh and accurate. This ensured that their teams were always up to date with affiliations and details across the patient population (known and unknown). This results in a deeper understanding of the prescriptions in areas where disease identification and prescription locations differ.

Empowers Field Force

The on-field teams can contribute their on-ground knowledge, making strategies more aligned with real-world dynamics. Their insights ensure accurate IC calculations and better-informed decision-making.

Accurate and Integrated Data

Streamlined data reconciliation ensured accurate sales tracking, reducing risks of data conflicts. The app ensures a single source of truth is followed while managing the data, enhancing its reliability.

Regular Audits for Transparency

Routine audits and cross-referencing ensure data accuracy and build trust in the IC process, as the application can easily showcase which HCPs are the ones driving revenue from which relevant dialysis center.