Optimize Business Outcomes with Commercial Analytics Enterprise Cloud

Transform commercial analytics in pharma and life sciences with ciPARTHENON™. Gain real-time intelligence, dynamic targeting, and retention with a seamless, end-to-end app suite.

Commercial Analytics

Current Landscape of Commercial Analytics for Life Sciences Companies

Challenge

Commercial Analytics Center of Excellence teams are now playing a crucial role in various business functions within life sciences organizations. They require fully integrated commercial analytics apps to make the most out of their limited resources and budgets.

Solution

Commercial analytics apps like ciPARTHENON™ empower Center of Excellence teams with real-time field insights, patient analytics, dynamic targeting, and launch monitoring solutions. These apps are designed to transform commercial analytics in pharma and life science industries, enabling teams to make informed decisions and drive successful outcomes.

15%
Increase in Forecast Accuracy
40%
Decrease in Costs
90%
Customer Retention Rate

Apps Suite for Commercial Analytics in Pharma & Life Sciences

We solve for all your needs in commercial analytics in pharma and life sciences space. Competition in life science commercial analytics focuses on specific business functions(s), not the entire spectrum, and therefore, doesn’t solve the problem of point solutions and functional silos.

POWERED BY
ciPARTHENON

Forecasting Suite

Forecasting Suite

It uses advanced pharmaceutical commercial analytics and modeling to generate accurate forecasts for product demand and sales performance. Essential for pharmaceutical companies, it aids in anticipating market needs, optimizing inventory, and planning production schedules. With features like predictive modeling and real-time adjustments, it provides decision-makers with actionable insights for informed strategic decisions in the industry.

What it does: Uses advanced pharmaceutical commercial analytics and modeling to generate accurate forecasts for product demand and sales performance.

Value: Helps accurately predict marketing needs by optimizing inventory and planning production schedules.

Dynamic Targeting

Dynamic Targeting

This strategy involves regularly analyzing and updating data to improve the selection of target HCPs based on prescription patterns, engagement history, geography, and other relevant factors. ciPARTHENON™ processes extensive data, enabling pharmaceutical and life sciences companies to dynamically adjust target lists. This ensures efficient allocation of marketing resources, maximizing impact and improving engagement with healthcare professionals.

What it does: Regularly analyzes and updates data to improve the selection of target HCPs based on prescription patterns, engagement history, geography, and other relevant factors.

Value: Ensures efficient allocation of resources by maximizing impact and improving engagement with HCPs.

Launch Performance Tracking

Launch Performance Tracking

Systematically monitor key metrics during the launch of a new product using pharma commercial data analytics. This includes tracking sales, market share, customer feedback, growth patterns, coverage, patient access, inventory, and shipments. Gain valuable insights to optimize commercial success in a competitive market.

What it does: Systematically monitors key metrics during the launch of a new product using pharma commercial data analytics, such as tracking sales, market share, customer feedback, growth patterns, coverage, patient access, inventory, and shipments.

Value: Gives insight to track key performance indicators to optimize decision-making around launch milestones.

Comprehensive Patient Journey Analysis

Comprehensive Patient Journey Analytics

This app is a data-driven healthcare solution encompassing multiple modules for in-depth analysis of patient experiences and healthcare operations. It offers a holistic view of patient data, from source analysis to claims outcomes, empowering healthcare organizations with actionable insights. It enables data-driven decision-making and optimization, fostering better patient care, operational efficiency, and resource allocation.

What it does: Offers a holistic view of patient data- from source analysis to claims outcomes- empowering healthcare organizations with actionable insights on diagnostic pathways.

Value: Enables data-driven decision-making and optimization, fostering better patient care, operational efficiency, and resource allocation.

Patient Audit

Patient Audit

It facilitates the rapid generation of decisive insights for both existing and upcoming drug assets. It achieves this based on three key parameters:

  • Diagnostic claims data is utilized to aggregate and generate insights at the ICD-10 level.
  • Pharmacy claims data is employed to aggregate and generate insights at the NDC level.
  • Medical claims data is used to aggregate and generate insights at the J-code level.

What it does: Facilitates insights for both existing and upcoming drug assets based on three key datasets: Diagnostic claims, Pharmacy claims, and Medical claims

Value: Delivers evidence-backed insights across diagnosis, treatment, and procedures for smarter planning for both marketed and pipeline drugs.

Self-Serve Analytics Sandbox

Self-Serve Analytics Sandbox

It allows users to independently access, analyze, and experiment with data without the need for constant IT intervention or support. It serves as a "playground" for data analysts, business users, or any stakeholders to explore and derive insights from commercial data while ensuring data governance and security.

What it does: Allows users to independently access, analyze, and experiment with data without the need for constant IT intervention.

Value: Allows for data analysts, business users, and stakeholders to explore and derive insights from commercial data while ensuring data governance and security.

Key Features of Marketing & Customer Engagement Apps

Track Marketing Metrics in Real-Time

Gain real-time insights into marketing campaign performance across various territories. Our cloud allows you to respond proactively to underperforming regions, analyze regional trends, and assess potential threats from competitors to fortify your marketing efforts.

Streamlined Campaign Data Workflows

Our cloud facilitates the effortless integration of campaign data from multiple sources to bring insights to brand marketing teams.

Tailored Omnichannel Insights

Boost effectiveness of marketing campaigns with customized, real-time insights. Our Omnichannel insights solution helps identify what’s working and what doesn’t, to continuously improve effectiveness of marketing campaigns and measuring ROI

Innovative AI Apps

Enables organizations to make data-driven decisions and adapt to market dynamics quickly. Our Apps such next best action and AI enabled social listening and generative AI suite help increase efficiency and maximize reach to the target audience.

Advanced Pre-Built Visualisations to Surface

Insight with Speed

  • Ready to deploy pre-built modules.
  • Set notifications and alerts.
  • Customized view across modules.
Card 5

Maximize business outcomes through life science commercial analytics for unparalleled success

Frequently Asked Questions

What is commercial analytics, and how does it help businesses?

Commercial analytics plays a crucial role for pharmaceutical and life science companies by enabling them to harness data for informed decision-making. It helps these organizations analyze market trends, optimize sales strategies, and understand customer behavior. Life science and pharma commercial data analytics app suites such as ciPARTHENON™ help businesses do the same seamlessly.

How does AI-powered commercial analytics benefit the pharma industry?

Integrating AI and ML into commercial analytics helps centralize data, providing improved and data-backed forecasts. It leverages the strengths of AI, like automation and continuous learning, to provide tailored insights. This impacts the manufacturing companies' overall promotional and access plan, impacting the business revenue.

Can commercial analytics improve the efficiency of marketing campaigns?

Yes, commercial analytics can improve marketing campaign efficiency along with other benefits. For instance, ciPARTHENON™ apps enable marketing teams to optimize campaigns with advanced pharmaceutical commercial analytics apps like dynamic targeting and real-time engagement insights. It helps in identifying high-value targets and refining communication strategies to ensure efficient resource allocation and maximize ROI, transforming commercial analytics in healthcare marketing efforts.

340B SentinelIQ

Diversion Detection & Prescriptive Intervention


Orchestrated by Agentic AI on ciATHENA delivering decisive
intelligence for 340B oversight

340B SentinelIQ™ is a purpose-built, AI agent–orchestrated use case on Customerinsights.AI’s Agentic AI platform, ciATHENA.


Why you should choose us?

What Sets 340B SentinelIQ Apart, Versus Other
Industry and Consulting Vendor Solutions

Agentic AI Orchestration

Harnesses the power of ciATHENA’s AI agents to seamlessly coordinate data integration, analytics, and prescriptive workflows, delivering agility, speed, and precision beyond traditional platforms.

Intelligent Diversion Detection

Trained AI agents continuously monitor all 340B transactions, using advanced analytics to detect diversion risks, double dipping, and revenue leakage across claims, pharmacies, and distribution models.

Prescriptive, Explainable Interventions

Following consulting best practices like eligibility checks, duplicate discount prevention, and pharmacy optimization, AI agents deliver prioritized, data-driven recommendations such as audits, re-checks, or workflow adjustments, each backed by clear rationale.

Demystifying Distribution Complexity

Applies a transparent, analytical lens to alternate distribution models (including specialty, mail order, and third-party logistics), surfacing hidden risks and inefficiencies as networks expand.

Scalable, Adaptive Intelligence

Evolves with your organization, as AI agents are continually retrained and redeployed to ensure robust oversight and actionable insights as your 340B footprint grows in both size and complexity.

Analytical-ready data foundation

A robust, analytical-ready data foundation is essential for effective 340B
oversight and actionable analytics. SentinelIQ integrates and harmonizes data
from a comprehensive set of sources, including:

HRSA Database

The authoritative source for covered entity and contract pharmacy eligibility, status, and compliance monitoring.

PBM Portals

Provide essential rebate and claims data, supporting the identification of duplicate discounts and ensuring compliance with rebate agreements.

867 Integrichain Shipments

Detailed shipment data at the site-of-care and pharmacy level, enabling granular tracking of product movement and purchase volume.

Provider Account Hierarchy Mapping

Leverages HCOS and MDM mapping to define provider hierarchies, pinpointing dispense origin and fulfillment to ensure accurate attribution and compliance.

Chargeback Data

Chargeback data is key to validating 340B transactions, linking stakeholders and helping prevent revenue leakage and double dipping.

Other Key Sources

Medicaid Exclusion Files, contract pharmacy networks, claims adjudication systems, & internal audit logs, all feeding into a unified, analytical-ready data environment.

ML-driven insights & actions

With ciATHENA’s AI agents orchestrating the development, training, testing, and deployment of advanced analytical models, SentinelIQ delivers

Identification of Conformed Purchasing Behavior Shifts

  • AI identifies transitions to 340B purchasing and highlights accounts for review.

  • Flags legitimate shifts vs. anomalies to focus on actionable events.

Slide 1

Duplicate Discount Suppression & Chargeback Validation

  • AI reconciles chargeback, rebate, and claims data to detect real-time duplicate discounts.

  • Enables proactive suppression and refund workflows, minimizing audit exposure and revenue loss.

Slide 2

Identification of Relevant Provider Account Combinations for Investigation

  1. Trend-Based Anomaly Detection
    • AI reconciles chargeback, rebate, and claims data to detect real-time duplicate discounts.
    • Enables proactive suppression and refund workflows, minimizing audit exposure and revenue loss.
  2. Establishing Linkage Between Accounts
    • AI traces dispenses using provider hierarchies to connect HCPs and pharmacies to parent IDNs.
    • Identifies internal or external shifts to 340B for targeted diversion investigation.
Slide 2
 
 
 
Slide 1
Slide 2
Slide 3
Slide 4
Slide 5
Slide 6
Slide 7
Slide 8
Slide 9
icon

Engage in
Conversational Querying

Use natural language to ask about account-level purchase shifts, spot anomalies, and drill into the drivers of 340B volume growth.

icon

Real-time Data
Insights

Access comprehensive analytics and reporting tools that provide actionable insights for your 340B program management.

icon

Advanced Analytics Reporting

Leverage powerful visualization tools and detailed reports to track performance and identify optimization opportunities.

icon

Comprehensive
Oversight

Monitor compliance, track inventory, and ensure optimal 340B program performance with our integrated oversight use case.

340B oversight

Empower Your Organization Instantly with Intelligent 340B Oversight

Logical, Actionable Clarity

Each insight and recommendation is backed by clear analytics and logic, empowering confident, decisive action.

Immediate, Quantifiable Results

Prevent diversion, double dipping, and revenue loss in real time with intuitive dashboards and alerts.

Analytical Rigor at Scale

Infuse every step, from data to action, with robust, transparent analytics for smarter decision-making.

Future-Ready Compliance

Tackle regulatory complexity with dynamic, automated controls that flex with your distribution strategy.

Strategic Enablement

Elevate your 340B program with ciATHENA's Agentic AI, expanding with clarity, confidence, and control.

Frequently asked questions