Market Access
Favorable Access Scoring &
Targeting
FAST: Where AI Meets Access Optimization
Orchestrated by Agentic AI on ciATHENA delivering decisive
intelligence for Market Access.
Accelerate your brand’s access success with FAST (Favorable Access Scoring and Targeting), an advanced AI-driven use case purpose-built to quantify, simulate, and optimize payer-specific opportunities across therapeutic areas. FAST, powered by ciATHENA, our proprietary agentic AI platform, transforms fragmented access and prescribing data into actionable insights, enabling life sciences companies to drive optimized reimbursement strategies, targeted pull-through, and measurable commercial impact.
Why you should choose us?
At CustomerInsights.AI, we are transforming Life Sciences by automating the journey from data to insights. Our use case makes advanced AI and analytics accessible to all, empowering teams to make smarter, faster decisions and drive innovation with confidence.
End-to-End Data Orchestration
Seamlessly integrate, process, and transform data from XXX+ sources for unified, actionable insights.
AI-Driven Analytics at Scale
Harness advanced machine learning and GenAI to power predictive and prescriptive analytics across all commercial functions.
Cloud-First Collaboration
Enable secure, scalable, and real-time collaboration for all stakeholders with our unified cloud platform.
Comprehensive Ecosystem
Access XXX+ pre-built, ready-to-deploy analytics use case
tailored for every Life Sciences need.
Proven Track
Record
Trusted by 10+ leading Life Sciences organizations, with XXX+ successful project implementations globally.
Expertise Across Therapeutic Areas
Deep domain experience supporting analytics for all therapeutic and commercial areas in Life Sciences.
Accelerated Time-to-Insight
Rapid deployment and instant insights with no-code tools and pre-defined KPIs, reducing operational costs and time-to-value.
Unified Stakeholder Experience
Break down silos with workflows and dashboards designed for commercial, medical, and executive teams.
Continuous Innovation
Stay ahead with regular platform enhancements, AI model updates, and a focus on future-ready analytics.
FAST is your strategic intelligence companion
Designed to accelerate brand growth by optimizing market access and
uncovering new opportunities through advanced analytics.
Access Intelligence Engine
Quantify Payer Access Dynamics: Analyze and score access favorability by assessing formulary positioning, step therapy, prior authorization requirements, and tier placement across national and regional payers.
Competitive Access Benchmarking: Compare your brand’s market access footprint against key competitors by payer segment and geography, visualizing competitive advantages in real-time dashboards.
HCP Prioritization Engine
Identify High-Value Prescribers: Automatically surface HCPs aligned with high access favorability profiles and payer alignment for precision pull-through targeting.
Segment by Opportunity Potential: Stratify HCPs using FAST-derived categories (e.g., “High Access & High Performance”, “High Access & Low Performance”, “Low Access & High Performance”, “Low Access & Low Performance”) and tailor engagement tactics by access scenario.
Incremental Opportunity Simulator
Uncover Access-Driven Gaps: Identify HCPs underperforming relative to market or product potential, adjusted for payer access constraints.
Model Market Access Impact: Run scenario-based simulations to quantify the incremental revenue and volume lift tied to improved payer coverage or reduced access friction (e.g., 30% FAST score increase drives 20% rise in opportunity volume).
ciATHENA Agentic AI Orchestration
Autonomous Data Integration: Seamlessly consolidate claims, EHR, formulary, sales data, promotions, and brand equity into a unified access intelligence layer.
Adaptive Market Intelligence: Continuously recalibrate benchmarks, targeting recommendations, and opportunity projections in response to evolving market access dynamics.
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Strategic business impact
Payer Strategy Optimization
Use scenario simulations to prioritize negotiations with payers offering the greatest incremental value.
Targeted Field Execution
Focus commercial and field resources on high-opportunity HCPs aligned with favorable market access profiles.
Access-Informed Forecasting
Quantify the financial impact of access improvements pre-launch and adjust forecasts in near real time.
Frequently asked questions
How does ciATHENA ensure data privacy and compliance?
ciATHENA ensures enterprise-grade data security by operating entirely within the Azure ecosystem, with role-based access controls, encrypted data pipelines, and API-level firewalls. All LLM interactions use private, subscription-based APIs where no data is retained or used for model training, ensuring HIPAA/GxP-compliant operations tailored for life sciences.
How quickly can my team be trained on using the results from this framework?
The use case requires no technical background from users; it uses a Gen AI-driven natural language interface to return insights in plain English, accompanied by intuitive visualizations. Most commercial teams can be onboarded within a day, and our team provides tailored walkthroughs and use-case-based enablement.
What level of technical expertise is needed to deploy this low code / no code use case?
The deployment is designed to be lightweight and non-intrusive. With a Docker-based front-end and APIs for model interaction, it can be set up with minimal IT support. Backend remains securely hosted on Azure, abstracting complexity while enabling advanced analytics without the need for coding.
What kind of user training and support will be provided?
We offer full onboarding support, guided user flows, and contextual tooltips embedded in the use case. Post-deployment, clients receive dedicated support for customization, enhancements, and new feature requests aligned with evolving business needs.
Can this use case be deployed in-house cloud in client environment?
Yes, the use case is architected for flexible deployment. While the backend remains securely hosted within our Azure instance, the front-end is packaged as a Docker container, enabling clients to run it within their own VPC or private cloud, ensuring IP protection and governance.
Current Landscape of Market Access
for Life Sciences companies
Challenge
Navigating the reimbursement landscape requires demonstrating the product's value beyond cost, understanding its real-world effectiveness, and distinguishing between buyers, payers, and consumers to optimize market access.
Solution
ciPARTHENON™ enhances market access with Value Driven Pricing and Contracting Apps that Apps leverage AI/ML models to analyze real-world data, ensuring treatments are priced and promoted based on their true impact. The Payer 360 App facilitates understanding and addressing diverse stakeholder value drivers, enhancing collaboration for unrestricted market access.
We solve for all your needs in the
Commercial Analytics Space
Competition focuses on specific business functions(s), not the entire spectrum and therefore, doesn’t solve the problem of point solutions and functional silos.
POWERED BY
ciPARTHENON
Payer 360
The Payer 360 tool provides a comprehensive view of payer metrics, including TRx, NRx, Dispensed Abandoned, and NBRx, along with coverage information. It allows detailed analysis by geography and Pharmacy Benefit Manager (PBM), offering insights into specific trends and variations.
Conversion Maximizer
Conversion Maximizer is crafted to enhance the conversion rate of brand claims. This solution provides a real-time overview of a brand's claim performance, offering insights into denial reasons. The primary focus is on identifying opportunities to maximize claim approvals, ultimately aiming to improve the success rate of submitted claims and increase overall acceptance and approval of brand claims.
Pull Through Maximizer
Pull through Maximizer is primarily built for the field force. This helps them in the pull through marketing efforts by helping them create marketing material. The tool is dynamic and allows the field employee to customize the flyer with geography-level payer-channel coverage information. This helps them in showcasing the superior coverage of our drug.
Mailminter AI
This is an AI-driven tool that leverages advanced AI to automate the conversion of unstructured emails with Formulary Updates into a structured format, facilitating organized information retrieval through a database-driven approach.
Advanced Pre-Built Visualisations to Surface
Insight with Speed
- Ready to deploy pre-built modules.
- Set notification and alerts
- Customized view across modules
