FAST Access: Driving Market Access Success with Agentic AI

Author Name:- Webinar Series: AI Without Limits

Every access decision has a direct impact on your commercialization success. Yet, traditional market access processes weren’t designed for the speed and complexity of today’s environment. With so many variables influencing outcomes, access teams need more than static analytics. They need intelligence that can weigh every possible scenario and guide smarter, faster decisions.

In this session, our experts walked through how Agentic AI and the Favorable Access Scoring and Targeting (FAST) approach enable access teams to simulate access changes, predict shifts, and uncover high-value opportunities.

Read The Full Case Study Here

Key Takeaways

Discover how AI-powered Favorable Access Scoring & Targeting (FAST) approach identifies untapped access opportunities.

Explore real-world case studies: simulate access change scenarios & identify competitive advantages.

See how FAST pinpoints high-impact pull-through opportunities for winning market share.

A walkthrough of ciATHENA’s conversational interface for instant, actionable market access insights.

Speakers

Chris Binder
Head, Market Access & Transformative Solutions

Srikanth Konduri
Sr. Director, Market
Access Analytics

Client Benefits

Solves Critical Business Headaches

The app promptly identified new affiliations, keeping the sales pipeline fresh and accurate. This ensured that their teams were always up to date with affiliations and details across the patient population (known and unknown). This results in a deeper understanding of the prescriptions in areas where disease identification and prescription locations differ.

Empowers Field Force

The on-field teams can contribute their on-ground knowledge, making strategies more aligned with real-world dynamics. Their insights ensure accurate IC calculations and better-informed decision-making.

Accurate and Integrated Data

Streamlined data reconciliation ensured accurate sales tracking, reducing risks of data conflicts. The app ensures a single source of truth is followed while managing the data, enhancing its reliability.

Regular Audits for Transparency

Routine audits and cross-referencing ensure data accuracy and build trust in the IC process, as the application can easily showcase which HCPs are the ones driving revenue from which relevant dialysis center.